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Pronounced ‘good’, this ’70s-inspired label creates understated bags in timeless, minimal shapes. Produced in South Korea, founder Ji Hye Koo has cited her customers’ thirst for newness as the inspiration for her intriguing designs. Exclusive to NET-A-PORTER, Gu_de is part of The Vanguard, our program that scouts, supports and empowers the new wave of fashion talent.

Part of The Korean Collective, our exclusive capsule of Seoul’s coolest under-the-radar brands taking the fashion world by storm

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Gu de

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Gu_de
Croc-effect leather shoulder bag
$890
Gu_de
Leather shoulder bag
$670
Gu_de
Two-tone croc-effect leather shoulder bag
$890
Gu_de
Leather shoulder bag
$670
Gu_de
Smooth and croc-effect leather shoulder bag
$780
Gu_de
Gemma croc-effect leather tote
$825
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Gu_de
Water PVC and croc-effect leather tote
$525
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Gu_de
Pitch croc-effect leather belt bag
$445
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Gu_de
Milky mini croc-effect leather shoulder bag
$825
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Gu_de
Tully croc-effect leather tote
$780
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Gu_de
Milky 2 croc-effect and smooth leather tote
$780
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Gu_de
Milky croc-effect leather tote
$710
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Gu_de
Milky croc-effect leather tote
$710
SEASONAL PICK
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