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Mother

"We stand for having fun, and not taking yourself too seriously," says Lela Becker of the LA-based denim label she created with designer Tim Kaeding. Mother - a word loaded with juxtapositions and symbolizing unconditional love - builds its foundation on incredibly soft fabrics and a cool, indie attitude. Gigi Hadid, Emma Roberts and Miranda Kerr are fans of its wear-now, love-forever jeans.