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Incredible Women. Incredible Fashion. Every Day.

Incredible Women

Incredible Girls of the Future competition

Are you an aspiring fashion entrepreneur? Do you have an amazing idea for a fashion app that will change the world? We could make your dream a reality…

PORTER and YOOX NET-A-PORTER GROUP believe in a world where everyone can reach their potential without barriers, and now we want to inspire more Incredible Girls to become the creators of the future. If you’re aged 16-25 and have an idea for an original fashion app that could positively impact the world and prompt change, then you could be in with a chance of winning a mentorship with the team behind pioneering online luxury retailer YOOX NET-A-PORTER GROUP. Plus, you’ll receive up to £1,000* to spend on NET-A-PORTER with your very own personal shopper.


FIRST come up with a completely original idea for an app, which harnesses the power of technology and fashion to ignite positive change in the world. Exactly what that change might be is entirely up to you.

THEN create a plan for your app. The format is up to you (e.g. presentation, video, document etc.), but be creative and think digital-first. You will be judged on the originality of the idea, its innovation and the scale of its impact. To give us a full picture of your app, please include the following:

CONCEPT: Explain the problem – be it social, environmental or other – that your app aims to solve; the solution your app will provide; what inspired your idea; and what motivated you to enter this competition

SWOT ANALYSIS: Map the Strengths, Weaknesses, Opportunities and Threats (i.e. limitations) of your app to demonstrate the feasibility and uniqueness of your idea

MARKETING AND PROMOTIONAL STRATEGY: Describe or show us your branding. You need to tell your story, explain how you would launch your app, engage with your audience, and grow your user base via social media and other mediums

NEXT submit your entry by July 1 via email to, including your plan as well as your name, permanent address, telephone number, date of birth and occupation, if applicable. All entries will be evaluated and, from a shortlist, a winner will be selected by our all-star judging panel of Fashion and Technology experts from across the globe.

FINALLY, the winners will be announced by July 31, and our Incredible Girls of The Future and their ideas will feature on


First prize: Up to £1,000* (GBP) / $1,310 (USD) / €1,165 (EUR) / $10,270 (HKD) to spend on NET-A-PORTER with one-to-one styling advice from a NET-A-PORTER personal shopper; mentoring from YOOX NET-A-PORTER GROUP’s executives, tailored to support your idea’s development; and a published article about your revolutionary idea featured on and

Two runners-up prizes: A NET-A-PORTER goodie bag worth up to £500* (GBP) / $655 (USD) / €583 (EUR) / $5,135 (HKD).


For full details of the competition’s entry criteria and the terms and conditions, please click here. By entering the competition, you accept these terms and our Privacy Policy, found here. This competition is run by The NET-A-PORTER Group Ltd (part of YOOX NET-A-PORTER GROUP).

*Converted from £1000 GBP/£500 GBP as of April 2, 2019. Final amounts may fluctuate based on foreign exchange rates applied on the day the Winner is selected, as determined by NAPG in its sole discretion.

The people featured in this story are not associated with NET-A-PORTER and do not endorse it or the products shown.