Priming is the best way to create a fresh, glowing base so your foundation applies smoothly and lasts longer. Part of his debut line of pollution-fighting skincare, Dr Prager's 'Urban Protect Day Moisturiser and Primer' soothes and provides long-lasting hydration. Antioxidants help to even out skin tone, while Zinc Oxide strengthens its barrier against pollutants and UVA/ B rays.