Tibi designer and founder Amy Smilovic ascribes to a strict motto of 'casual chic' and this theme has filtered through her work. Smilovic started Tibi in 1997 and she continues to use a childhood interest in art and illustrations to inject a unique sense of vibrancy into her eye-catching pieces. Her prints have garnered a strong fan base and Tibi is now one of the world's largest contemporary brands, with a brilliant use of color appearing on footwear, clothing and swimwear.