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The Fashion Memo

The new denim rules

L-R: Anna Ewers, Cindy Bruna and Camille Charrière

Update the hardest-working section of your closet with our denim 101 guide: the hottest colors, the latest shapes and the in-demand labels making them


The key cuts

If you haven’t embraced it already, then you’ll want to get involved with the high-rise, straight-leg jean, currently doing a good job of ruling the runway, front row and closets of pretty much every influencer you care to name. Not for you? The ’90s-style wide-leg jean, with its loose, airy fit, is popping up everywhere too, and looks brilliantly chic with block-heeled ankle boots. Make sure you go slightly cropped to keep the effect streamlined.

  • Khaite
    Victoria high-rise straight-leg jeans
    '90s mid-rise straight-leg jeans
  • Acne Studios
    1997 high-rise straight-leg jeans
  • EVE Denim
    Charlotte high-rise wide-leg jeans

How to style your denim

The message this season? Don’t hold back: emerging and established labels alike are encouraging us to wear double denim in innovative new ways. Effortless yet high-impact, the key to nailing the look is getting the wash right. Our advice? Find a label that works for you in terms of fit and color, then invest in a few different pieces that you can mix and match. If you’re after a more directional look, go for patchwork or patterned jeans, like JW Anderson’s faded pair. Alternatively, give jeans a swerve altogether and slip on L.F.Markey’s ultra-cool jumpsuit.

  • Balenciaga
    Oversized denim jacket
  • L.F.Markey
    Danny denim jumpsuit
  • Balenciaga
    Twisted high-rise straight-leg jeans
  • Alexander Wang
    Alix mesh and suede slingback pumps
Gala González
Chloe Harrouche

The colors to wear now

When it comes to blue, you’re aiming for a slightly faded Californian shade for everyday denim, with less of a focus on rips and frayed hems than in previous seasons. If you want to take a more polished, work-appropriate approach, then take your cues from the likes of Altuzarra and Fendi and opt for crisp, clean-lined shapes in raw indigo denim. If you like your denim high impact, opt for Miu Miu or Mother, who have designs in colorful leopard print.

  • Miu Miu
    Cropped leopard-print denim jacket
  • Le Specs
    + Adam Selman The Breaker cat-eye acetate sunglasses
  • Goldsign
    The Benefit high-rise straight-leg jeans
  • Stella McCartney
    Faux leather mules

The people featured in this story are not associated with NET-A-PORTER and do not endorse it or the products shown.