Delight Your Wardrobe With A Masterclass In Feel-Good Fashion
With its vivacious prints and exuberant color palette, Brazilian brand Farm Rio promises a joyous celebration of bohemian charm
A Brazilian-Portuguese word to add to your repertoire: borogodó, which loosely translates as irresistible charm – something that has always been at the core of Farm Rio’s creative ethos. From its roots over 25 years ago, when friends Kátia Barros and Marcello Bastos opened a small booth in an independent market, to its current status as one of Latin America’s most influential fashion names, that compelling charm continues to beat at the heart of this delightfully bohemian Brazilian brand.
You can spot the feel-good vibe a mile away. Vivacious prints, an exuberant colour palette and bold bohemian romance come together in pieces that instantly raise a smile – for those wearing the pieces (such as Taylor Swift, Ana De Armas, Jennifer Lopez, Lupita Nyong’o and Sarah Jessica Parker) as well as appreciative admirers. The brand’s dreamy dresses, skirts and shirts sing of hot days and warm nights. Perfect for a vacation wardrobe, they can also bring that sunshine spirit to everyday life.
“You can spot the feel-good vibe a mile away. Vivacious prints, an exuberant colour palette and bold bohemian romance come together in pieces that instantly raise a smile
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As well as their joyous designs, Farm Rio pieces possess comfort and ease that equal their visual high impact – just look at this season’s fluid crepe de chine pajama pants and matching shirt, bursting with bold botanical prints; or the ultra-romantic maxi dress with tiered skirt and full sleeves, decorated with pineapples and hummingbirds. There is a barefoot effortlessness to every silhouette, while the joyful confidence of the design does all the work for the woman wearing it. Indeed, there is no need to add accessories and jewelry when wearing one of Farm Rio’s puff-sleeved dresses, floral skirts or fruity knits – although, go wild if the mood takes you, of course.
Feel-good fashion, though, also has to be about the integrity behind every product – and creative director Barros is passionate about the role fashion has to play in building a fairer world. Which is why Farm Rio is part of our NET SUSTAIN edit of consciously crafted brands, and works consistently to celebrate and spotlight its Brazilian heritage, promote social inclusion and make ethical craftsmanship a non-negotiable. Indeed, Farm Rio’s signature prints are made by a diverse collective of talents, who bring together myriad skills and expertise. In many ways, this Brazilian brand is a local brand with a global presence – providing feel-good fashion in both style and attitude. No wonder Farm Rio always raises a smile.
Transparent about its carbon usage and environmental offset, Farm Rio is part of the United Nations Global Compact, a voluntary initiative based on CEO commitments to implement universal sustainability principles.
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