Isabel Marant Captures The Mood Of The Season

“A bohemian spirit emerges,” read the collection notes for Isabel Marant’s fall/winter ’25 collection, summarizing in four words both the ethos and the aesthetic of the brand. This season, that spirit is bang on trend, but Marant and her team – newly led by creative director Kim Bekker – don’t follow the crowd. The brand’s inherent Parisian insouciance is entirely its own, and this season it is finished with a sprinkling of punk. Treading its own path suits the French house – launched in 1995, there are few brands who have balanced commercial success with high-fashion credibility more effectively over three decades in business.

The fall/winter ’25 show was signature Marant. Hands thrust in pockets, hips swinging, mouths set in Rive Gauche pouts – every beat captured the brand’s attitude. Held at the Palais Royal gardens, models walked – strutted – the runway to booming electronic beats and flashing lights. It created an atmosphere more akin to a nightclub than a runway presentation, which is exactly where the Marant girl is at home. The message was one of powerful femininity, with high-impact tailoring belted over gossamer knitwear and layers of lace. Bekker described the collection to Vogue Runway as “grungily punkish” – think studs, tartan and lace. The collection notes also referenced New Wave – and indeed, this closet would be right at home on Debbie Harry. Kate Moss, Dree Hemingway and Caroline de Maigret, among others, sat front row: women who reflect the brand’s effortless cool.

The genius of these runway looks lies in their wearability. See look two, a leather biker jacket – the sort of investment style that goes with everything – paired with leather pants and slouchy boots. Mini dresses, such as the belted ‘Blandia’ also offered the particular combination of nonchalance and versatility that has made Isabel Marant a global name. One look saw the ‘Ciara’ wide-legged leather pants with a mohair cardigan and the bouclé-tweed ‘Ezzia’ blazer shrugged over the top. These are pieces that could walk straight off the runway and into your fall wardrobe.

The collection riffs between crisp ‘masculine’ lines and soft, traditionally ‘feminine’ codes – think power shoulders over a ruffled mini skirt and punky leather paired with lace. All the while, the layering of textures highlight the brand’s love of craft. As ever with Isabel Marant, accessories are key. The brand has a knack for creating cult styles, and certainly the runway’s studded slouchy boots are set to be a must-have this season and beyond. The new bag silhouette – the ‘Bolton’ – debuted in the opening look. It’s perfect for this year’s modern bohemian mood, while offering all the longevity of a classic black leather style. With Bekker at the helm, and Marant still at the company, the brand begins a new chapter – albeit one with a carefully articulated DNA. We’ll be taking notes. Because, after all, who doesn’t want to be an Isabel Marant girl?