The Beauty Superhero
Even with today’s enticing array of beauty products, there are still the favorites that we always return to because they deliver, making a difference that we can see and feel. PORTER’s Global Beauty Director NEWBY HANDS highlights La Mer's The New Concentrate serum as one of her skincare heroes
There is skincare, and then there is the standout skincare; those individual products that go above and beyond to soothe, renew, transform or comfort our skin as needed. For me these are the star products that I may not necessarily use every day, but that I always ensure I never run out of. And La Mer’s famous The Concentrate has long been one of my go-to beauty heroes.
Skincare today has to work hard and work fast, and if it does several jobs, then even better, which is why The Concentrate is always on my beauty must-haves list. With its luxe, velvety texture, this newly updated rich serum works to treat and transform all manner of issues, from soothing the appearance of irritated and sensitive skin, to rejuvenating the look of tired or extra-dry complexions. Plus, with its new formulation it also provides environmental protection and helps support and strengthen the skin’s vital natural barrier, which is key for an all-round healthy, balanced complexion. It’s also a travel and vacation essential as it calms and deeply hydrates skin (the air in the cabin is so dry it can be compared to that of a desert) – my in-flight tip is to keep layering it on and massaging it in, or use one thick layer almost like a mask. On vacation, see The Concentrate as your skin 911, as its power works fast to calm and renew the appearance of daily damage from time spent in the sun or traveling.
At the heart of this serum is La Mer’s famous Miracle Broth, a nutrient-dense natural fermentation of sea kelp, which is further enriched and concentrated specifically for this unique serum. And this is what gives The Concentrate its famous renewing effect. While the active ingredients are potent, they work well for every day, especially given the ongoing daily damage our skin faces from UV and pollution.
If your skin acts out of sorts when stressed, traveling or even over the change of season (shifts in temperature can make even a great skin become tight and flaky), then swapping your usual serum for The Concentrate for a few weeks will make the world of difference. Even better, layer it under the classic La Mer Moisturizing Cream at night and this powerful skincare duo really can transform a tired or dull complexion.
But perhaps the real beauty of The Concentrate is that you can make it your own, finding ways that work for you and your skin. There is no set regime to follow, just a super-smart serum that you can use as, when and how you need.