Performance-pushing style

The NET-A-PORTER woman knows impeccable style when she sees it – that is undeniable. She is selective, knowledgeable and discerning. So when it comes to skiwear, she naturally wants a brand that offers the highest fashion credentials, but not at the cost of performance.

This difficult-to-achieve niche is beautifully filled by BOGNER, a heritage brand steeped in the history of World Cup downhill racing. Founded by former pro skier Willy Bogner senior in the 1930s, the brand’s signature is luxury athleisure wear with a key difference: it performs just as beautifully as it looks. We’re talking ultra-luxe fabrics, peerless functionality and technical mastery – all wrapped up in the most stylish, directional package imaginable. It’s small wonder BOGNER has been the brand responsible for outfitting the German Ski Association since 1936.

But the genius didn’t end there: Willy Bogner Jr’s Fire and Ice film, made in 1986 and featuring extraordinary landscape shots and iconic action scenes, provided the inspiration for BOGNER’s FIRE+ICE line, which blended a ski and snowboarding lifestyle with sports and youth culture, revolutionizing the look and feel of skiwear forever. As the label celebrates its 30th birthday with a special capsule collection, FIRE+ICE Reloaded, the spirit and style of Willy Bogner Jr’s legendary film is reinterpreted for today. Digital prints, strong red hues and a fashion-savvy focus on metallic shades are combined in high-performance pieces that convey the modern free-skiing image of FIRE+ICE. Black, white, red and shiny silver provide the perfect counterpoint.

For example, the Bia convertible quilted down jacket in pure white perfectly captures this exploratory, adventurous vibe. With a sizable zip-off panel at the hem that can be removed with ease – ideal if you’re heading out for dinner or simply to explore the resort – this innovative piece also comes with a drawstring hood, and jersey cuffs to keep the sleeves in place. Its thermal-insulating down construction, striking heat-reflective silver lining and snap-fastening sides are all considered features that allow optimum body temperature and all-important air flow, keeping you comfortable no matter how adventurous, or relaxed, your activities. Pair it with the FIRE+ICE slim-fit, waterproof Borja ski pants – with practical details including a padded, high-rise waistband and adjustable webbing tabs – and the Dunja stretch-jersey base layer for a look that nails urban-meets-technical.

Meanwhile, the Mariah hoodie recalls a more vintage sportswear vibe, with its signature chevrons and color-block design. As you would expect from FIRE+ICE, this mid-layer piece is spun from an insulating wool-blend fabric and panelled with technical scuba for flexibility, and is detailed with an adjustable drawstring hood. The Jane ski pants are a FIRE+ICE classic: constructed from waterproof shell, they have internal elasticated gaiters to stop the snow from getting in, and the design details – all considered for maximum ease of movement – keep them comfortable from the piste to the lodge.

Finally, the Peggy reversible metallic shell vest is a true hero piece, expertly designed for both durability and style. With cozy faux shearling on one side and attention-grabbing quilted silver shell on the other, this boxy, relaxed vest is designed for a slightly loose fit and ultimate flexibility on the snow. The oversized hood is the final element-busting detail. It’s all proof – if any more were needed – that FIRE+ICE’s unique, statement-making pieces really deliver: on innovation, quality, functionality and, of course, on boundary-pushing style.