Nike’s All-New Super Sneakers Mix High Fashion With Function

Life today is lived on the go. Each morning, we get dressed, step out into the world, and show up to all manner of meetings — and whether work-related or just for fun, we need footwear that enables us to keep up with the rapid pace of our own calendars. Women are social athletes, forever multitasking. We need to be ready for whatever our days throw at us. Enter: Nike. It’s no secret that sportswear has taken a front seat in our daily rotations in the past few years. But now, Nike is proving that the connection between sports and high style has never been stronger, with the release of the all-new ‘Air Superfly’ sneaker and the ‘Air Max Muse.’

These female-forward designs are a smart, sporty choice that will seamlessly bring an urban edge to everything from understated tailoring to feminine midi skirts. The ‘Air Superfly,’ in cool metallic silver leather, is a slick after-dark solution for those nights when you really don’t want to wear a pair of heels. Refined and minimalist, it’s a fresh take on a sports shoe, rendered anew with a futuristic mood — they’re perfectly teamed with a slip dress for dinner but look equally chic with jeans. The opportunities for playful dressing and self-expression are endless.

The all-new ‘Air Superfly’ pays homage to the sneaker icons of the ’90s. Taken out of the Nike vault and reimagined for the modern woman, this shoe is a contemporary redesign of the classic sports silhouette worn in track and field — the sport that made waves during this year’s Olympics, with Nike’s female athletes winning big during the games. With this relaunch, Nike sought to recontextualize this signature, low-profile silhouette within the fashion realm — and aesthetically, it’s a refreshing antidote to the maximalist, chunky-soled sneakers that have dominated in recent years.

Nike has been a pioneer of culture and stylistic expression within sports ever since its inception in Oregon in 1971. Over the years, it’s become renowned for its cult silhouettes tied to all manner of sports, from running to basketball to skateboarding — and created entire trends around them. Nike turned the sports shoe into a must-wear, collectible fashion item, and today, it can be credited with creating the concept of the fashion sneaker as we know it: an idea supported by the many luxury fashion collaborations and special edition shoes. Nike is a tireless innovator and agenda-setter. And with innovation comes the ability to think outside the box.

The brand-new ‘Nike Air Max Muse’ further ramps up this notion. Taking inspiration from the best-selling ‘Air Max’ shoe, which has become iconic globally, this time, it too has been reimagined for the modern woman, in a slick silhouette that is architectural and industrial, yet hyper-feminine and individual. Turning the technological air bubble from the sole into a design concept on the upper, the silhouette features fluid, spherical designs that, in a bright red shade, feel effortless and bold. Paired with tonal red socks or tights, they’re a fearless choice that will ensure you’ll step out the door in style — and with a stride.