The Beauty Memo

Yasmin Sewell On Her Everyday Beauty And Wellness Routine

The founder of cult fragrance brand Vyrao, YASMIN SEWELL speaks to MALENA HARBERS about her love of skincare layering, her penchant for a daily oil massage (and glam gown), and the one inner-health game-changer she’s learned from 25 years of meditation

Beauty
Yasmin Sewell (pictured here before her new cropped haircut)

The first thing I do when I wake up is scrape my tongue

I’m trained in Ayurveda and live a lot with Ayurvedic principles, so I have to do a tongue scrape and sometimes I do oil pulling, too, if I have time – although I really dislike doing it and find it quite weird. Afterwards, I hydrate with lots of water.

I rotate my skincare daily

I tend to have a bunch of serums and creams that I alternate between. When I pick my fragrances for the day, I ask myself, “What do I want today?” I do the same with my I tend to layer a lot of products, too. I’ll apply two or three and a so I walk out of the house shiny and glowing. I love Illuminating Oil Cleanser and Lilfox’s Amazon After Dark cleansing balm – I’ll rotate between them. I also love de Mamiel, Monastery’s oils and moisturizers, and Active Botanical Serum. The way it feels on my skin, and the smell, is just extraordinary. It’s always the one product I go back to time and again, and I really steer towards oily and balmy textures in general. If I have time in the morning, I’ll do a little bit of too, which I find makes a big difference to my skin.

Some mornings, I do a head-to-toe oil massage

One of the principles in Ayurveda is to do a full oil massage from your scalp to your feet every morning for up to 10 minutes before you get in the shower. I have an Ayurvedic oil that’s for my Ayurvedic dosha, which is Vata, so I’ll use this. It’s easy with my short hair – I’ll put it through my scalp, massage it over my face, and take it all the way down to my feet, then jump in the shower. I also love baths. I have one every night. It’s a game-changer: life without a bath is just not as good. A ritual in the bath every night is big for me. It’s a way of rinsing off the day and starting anew. I love using an essential oil in the bath, too – Olverum Bath Oil is my favorite.

On a bad face day…

I use Celestial Black Diamond Lifting and Firming Mask, which looks a bit like black rubber. I put that on before I go to an event, and it looks like I have on – it evens out my skin tone and makes such a huge difference. I also do gua sha. If everything is just a bit out of balance it really works to make your whole face look better.

I wear different fragrances at different times of the day

This morning, I sprayed Georgette because I wanted to feel that self-love. Then I came into the office and sprayed Free 00 because I wanted to give myself a boost; a spritz of that summer feeling. I have seven Vyrao fragrances now and I have all seven in different parts of my house – they’re in my bathroom and even my dining room. And, because we use such natural, precious oils, you can re-apply them all the time. In the morning, I’ll choose the fragrance I want to wear according to how I want to feel. That little moment when I make that choice is beautiful because I really tune in to where I’m at, which I think is so important for everyone to do.

I’m not a makeup person

Sometimes, before a big event, I might have a really great massage so that I feel balanced – and I love having an infrared sauna the day before, as it’s great for your overall wellbeing. Then, as I only wear it’s all about what I wear on the night. I tend to dress like a teenage boy during the day but, at night, I really do love wearing a great gown. My go-to is a backless with great earrings and I’m a boots person more so than

Before bed, I layer on more skincare

I have a beautiful night cream from Furtuna Skin, Fior Di Luna Nightly Renewal Cream, which is sometimes the last thing I wear. I also use an oil-based overnight exfoliator from French Farmacie called Élixir Exfoliant – I put that on at night on its own. But, on a typical night, I’ll simply layer on everything, as I do with my daytime routine – just applying even more.

I feel amazing when I do hot yoga

I have a Hotpod Yoga studio quite close to my house that I often go to. I also love and I have a great Pilates studio near my office in Dalston [London], called Studio Anatomy. But finding the time to exercise is really hard as a working parent, so I invested in a Power Plate machine in my house, and I absolutely love it. I’m a big believer in and circulation being a big part of your overall wellness, and this vibrating machine helps with both. I can do just 10 minutes in the morning, and it feels like I’ve done half an hour of exercise – my heart rate is up, my circulation is moving, and it’s great for toning muscles. Sometimes my kids jump on it, too – they think the vibration is really funny. I also love swimming; it’s probably the only real cardio I do. Plus, it’s much easier now I have hardly any hair to dry afterwards!

I use a lot of oil in my hair

If I do the Ayurvedic massage in the morning, I run the too. I have very curly, dry hair, so it can take so much oil and I might not wash it for three or four days – I don’t know how much product is in there by that time. I hardly have any hair left, so I don’t have to do too much to it.

My meditation teacher once gave me the best advice

He taught me about the philosophy of non-attachment, which means having a little bit of separation between you and everything else that’s in your thoughts and what’s around you. It really does help, because when we’re overwhelmed or anxious, that’s when things take over our mind and body. If we can see that everything beyond our selves is separate to us – like our work, our problems, our thoughts – and is something we can manage day by day, it really helps. That’s what does: it separates your thoughts from your consciousness. I don’t often live by this philosophy because I can get consumed by everyday life, but I still try to find that separation where I can.

One of the big things with jet lag is your mindset

If you tell yourself you’re in the time zone you’re in, that does help. I swear by melatonin, too, and I always stock up on a liquid formula. I’ve been to the US twice in the past month and I’ve found a liquid spray is much better for helping with than tablets. I take it around 10pm, when I want to sleep. Also, even if I don’t feel like it, I try to move my body when I land, whether that’s having a massage or going for a swim or yoga. I think it’s important to get lymph nodes and circulation going post-flight to balance your nervous system.

I keep all my Vyrao candles around the house

The ones that are empty I fill with plants, chocolates or the children’s Lego – they’re really multi-use porcelain bowls. I’m using Ember a lot at the moment – it’s just exquisite. At this time of year, I have a fire burning and that candle on, and it’s just so magical. I’ll burn Rose Marie in my bedroom more because it’s the candle for self-love and has gorgeous notes of rose in it.

I’m not a crystal expert

I think certain are great, and I have them in my house and my bedroom, but it was Louise Mita, who is our master energy worker of Vyrao, who told me about the Herkimer Diamond crystals. They’re known as the most powerful quartz crystals on Earth, and she’s been working with them for more than 20 years. She says they open up all the chakras and actually charge up other crystals in their vicinity. So, they’re an amazing conduit of energy. She takes those Herkimers and fills them with chant, prayer and energy, and they get sent to the UK from Hawaii, where she lives, and there’s one inside every Vyrao fragrance bottle.

I don’t have trouble sleeping

I exert a lot of energy during the day, so my energy at night is low – I flop. I don’t like to stay up late. It’s important to sleep before 10:30pm – it’s an Ayurvedic principle. If you’re feeling a little bit run down, it makes such a difference to your health. Shutting off my phone is key, and avoiding alcohol, too. Also, a big tip for me is not going to sleep on a full stomach. If I eat early with my kids at 6pm, and sleep by 10pm or 10:30pm, I feel great the next day.

DISCOVER MORE

Sewell’s new, shorter hairstyle makes it much easier for her to use oil in her hair