Shoe brand aeyde was founded in 2015 by Luisa Krogmann and Constantin Langholz-Baikousis, and the name is derived from Edith, Langholz-Baikousis' inspiring grandmother. Each pair is made in a family-run factory in the Marche region of Italy and finished with a hand-sewn stitch as a mark of quality. The signature red heel tips remind the wearer to be adventurous and seek self-discovery.