Theory

Founded in 1997 and based in New York, Theory makes sophisticated and comfortable modern clothing – “clean silhouettes, quality, craftsmanship and fit” are the focus. Make this your go-to brand for tailoring and separates that are cool but never obvious. 

Theory is included in our NET SUSTAIN edit for best practice in Animal Welfare. Find out more about NET SUSTAIN here.

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THEORY
Hooded gathered cotton-blend shell jacket
£249
THEORY
Satin-crepe wide-leg pants
£232
THEORY
Floral-print satin midi dress
£286
THEORY
Twist-front Pima cotton blouse
£91
THEORY
Merino wool T-shirt
£132
THEORY
Striped cotton-blend poplin shirt
£219
THEORY
Ruched satin midi skirt
£219
THEORY
Pintucked pleated cotton-blend poplin maxi skirt
£286
THEORY
Pleated cotton-blend poplin camisole
£185
THEORY
Tie-neck cotton-blend poplin blouse
£132
THEORY
Lace-trimmed cotton-blend poplin shirt
£185
THEORY
Lace-trimmed cotton-blend poplin shorts
£165
THEORY
Cotton-jersey T-shirt
£88
THEORY
Cotton-poplin shorts
£185
THEORY
Ruched cotton-blend sateen midi dress
£249
THEORY
Wool-blend shorts
£185
THEORY
Pleated cotton-jacquard wide-leg pants
£276
LOW STOCK
THEORY
Checked cotton and linen-blend mini dress
£256
THEORY
Wool-blend blouse
£246
THEORY
Gathered wool-blend midi dress
£310
LOW STOCK
THEORY
Linen-blend blazer
£370
THEORY
Linen-blend jacket
£323
LOW STOCK
THEORY
Treeca linen-blend wide-leg pants
£249
THEORY
Merino wool-blend hoodie
£448
50% off
£224
USE CODE EXTRA15
THEORY
Pleated striped cotton-poplin midi skirt
£293
THEORY
Pleated linen-blend shorts
£199
THEORY
Pleated linen-blend canvas shorts
£199
THEORY
Crepe blazer
£333
FURTHER REDUCED
THEORY
Etiennette grain de poudre wool-blend blazer
£249
THEORY
Wool-blend sweater
£138
THEORY
Cashmere sweater
£175
THEORY
Linen-blend mini dress
£310
THEORY
Basic Tee Feather Cashmere
£175
THEORY
Double-breasted wool and cashmere-blend felt coat
£593
50% off
£297
USE CODE EXTRA15
THEORY
Color-block ribbed silk T-shirt
£208
50% off
£104
USE CODE EXTRA15
THEORY
Striped cotton-blend shirt
£272
50% off
£136
USE CODE EXTRA15
THEORY
Crepe blazer
£333
THEORY
Tie-neck pleated crepe de chine mini dress
£282
50% off
£141
USE CODE EXTRA15
THEORY
Treeca crepe cropped slim-leg pants
£175
THEORY
Stretch organic linen-blend straight-leg pants
£165
THEORY
Double-breasted cotton-blend gabardine trench coat
£461
50% off
£231
USE CODE EXTRA15
THEORY
Stretch-jersey turtleneck top
£237
50% off
£119
USE CODE EXTRA15
THEORY
Demitria 4 stretch-wool flared pants
£155
NET SUSTAIN
THEORY
Tweed jacket
£501
50% off
£251
USE CODE EXTRA15
THEORY
Layered crepe mini dress
£263
50% off
£132
USE CODE EXTRA15
THEORY
Cropped knitted flared pants
£233
50% off
£117
USE CODE EXTRA15
THEORY
Oversized wool and cashmere-blend sweater
£268
50% off
£134
USE CODE EXTRA15
THEORY
Oversized cotton-jersey T-shirt
£88
THEORY
Striped cotton-blend poplin shirt
£162
50% off
£81
USE CODE EXTRA15
THEORY
Cropped knitted cardigan
£247
50% off
£124
USE CODE EXTRA15
THEORY
Wool-blend sweater
£138
30% off
£97
USE CODE EXTRA15
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