Hair & Makeup

The Most Flattering Brow Hack You Need To Know

The difference a few simple tweaks to your brow routine can make is remarkable – and 2026’s new natural brow (think fluffy, textured and straighter, à la Kaia Gerber) requires minimal maintenance, pared-back products and one simple, genius trick. Here, arch expert AZI SACKS tells MALENA HARBERS her secrets to getting better brows that stay in place

Beauty
Kaia Gerber

Add a tint for texture

The treatment to have this summer is a brow tint. “It adds density to a lighter or sparse brow in the most natural way,” says Sacks. “This is where brows are headed – we’re moving away from the over-filled-in trend to a feathered, slightly boxy look. Tinting gives a much softer finish than techniques such as microblading and lamination, which look great on Instagram but not so much in real life.” According to Sacks, it’s also worth noting that brow lamination can dry out hairs and lead to sparse patches, whereas tinting is much gentler and won’t hold back regrowth. When it comes to shaping brows, avoid trimming hairs, too. “Your hair length is responsible for up to 90% of the ‘impact’ your brow makes, so by over-trimming, you create a hard line and ‘shrink’ the brow.” The same applies to waxing and threading, so Sacks uses only tweezers on her clients. “Plucking allows you to be more selective and precise. Even if your brows are naturally thin, you want them looking fluffy and soft – not just a strong, sharp line.”

Stick to one product at a time

If there’s one product to have in your kit, make it a tinted brow gel. “I love a wonderfully creamy, not-stiff formula – and the more color you add, the denser your brows look,” says Sacks. She suggests applying a brow gel as you would a mascara: pump the wand and make sure there’s not too much product on it before coating hairs. Give it a few seconds to set, then reapply. To help with regrowth and keep brows in place, Sacks swears by La Bouche Rouge Eyebrow Serum Gel. Packed with pistachio oil, it stimulates keratin production, which is key for hair growth. “It comes out of the tube very wet, so you’ll need to wipe off any excess, but it makes brows look super-shiny and is very pretty in summer. It’s truly the caviar of brow gels.” She notes that a brow powder will also work to build density, but a gel will last longer in heat and humidity – especially if you’re in and out of water when you’re on vacation. “Stick to one or the other, and avoid pencils that are too waxy, as they can snag hairs and leave sparse patches over time,” she adds.

Backcomb your brows for an instant refresh

When you’re out all day or braving heat and humidity, Sacks’ simple trick will refresh your brows in an instant: use a clean spoolie brush or a brow gel to gently sweep hairs upwards and inwards. “It’s almost as if you’re teasing your brows – it will instantly fluff them up and add freshness,” she says. If you’re without a tool, Sacks suggests using your fingers to lightly push all your hair upwards. And if you already have a full brow and don’t need extra density, “use a spritz of pure rosewater, like Chantecaille’s face mist, over hairs,” she says. “It’s super-hydrating so will soften and tame brows while adding shine and a bit of hold – perfect if you’re on the beach or navigating a hot city.”

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