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The Fashion Memo

The new denim rules

The timeless fabric is a versatile wardrobe staple

Update the hardest-working section of your closet with our denim trends 101: the latest shapes, standout shades and most in-demand labels


The key cuts and denim trends to know

If you haven’t embraced it already, then you’ll want to get involved with the high-rise, straight-leg jean. Elegant yet effortless, they’re equally suited for WFH or dressing for a countryside walk at the weekend. The flattering and loose-cut silhouette of this no-frills style makes the straight-leg jean an easy pull-on pair, ideal worn with warming sweaters and sneakers on off-duty days. Got somewhere to be? Shrug on J Brand’s charcoal pair with a crisp shirt and blazer. You’ll get maximum wardrobe mileage out of this versatile staple.

How to style the season’s key denim trends

Denim is one of the most reliable materials in our closets. And it’s for this reason that designers are encouraging us to wear double denim in innovative new ways, during this era of extended periods at home. Sturdy and utilitarian, the easiest way to master this look is by opting for a boilersuit by J Brand, which negates the need for styling but looks equally sleek with a turtleneck worn underneath. Alternatively, invest in a few different pieces that you can mix and match. Isabel Marant’s acid-wash denim jacket lends a 1990s feel to outfits, while The Row’s indigo button-up is perfectly paired with stonewash denim for a chic contrast of hues.

Boilersuits are an effortlessly chic take on the double-denim look
Tan shades and off-white hues lend themselves to ladylike dressing

The colors to wear now

For denim that offers a touch of elegance, indulge in deep shades of grey and washed black – sleek styles by cult labels Khaite and Agolde feel smarter for the everyday. In need of a wardrobe refresh? Off-white and tan denim will offer a palate cleanser from the traditional pale-blue hues; look to Magda Butrym or LA favorite Frame for high-rise styles that will give a spring-like lift to winter outfits. And for a masterclass in modern minimalism, black denim is ideal worn with earthy-toned sweaters, which add a cozy take on winter dressing.

The forward-thinking brands

Creating clothes as sustainably as possible is an ongoing battle, but some denim brands are leading the way. LA label Citizens of Humanity has long been prioritizing the planet alongside designing the perfect pair. Handcrafted in its own ateliers, the brand works to reduce water consumption and uses more sustainable dyes. Meanwhile, E.L.V. Denim operates a zero-waste model, upcycling fabrics and giving them a new lease of life to create its cult jeans. Good for the planet, good for your closet.


The people featured in this story are not associated with NET-A-PORTER and do not endorse it or the products shown