FASHION + LIFESTYLE

At least 50% of the product is made using one or more of the following materials

• GOTS or OCS certified organic fibre

• GRS or RCS certified recycled fibre

• ECONYL® , NuCycl™, Re:NewCell, REPREVE®, Newlife™ recycled material

• FSC certified cellulose or wood (including viscose, rayon, acetate)

• LENZING™ Fibre (TENCEL™ , Lyocell, Modal®, REFIBRA™, ECOVERO™)

• SeaCell™, Naia™, Bemberg™, ENKA®, Liva Reviva™ responsible cellulose material 

• Leather produced with Leather Working Group Gold, Silver or Bronze medalled tanneries 

• Land to Market (Savory Institute) regenerative fibre

• ROC (Regenerative Organic Certified) fibre

• NATIVA™, regenagri® or other verified regenerative fibre

• European Flax® or Masters of Linen™ certified linen

• Hemp

• CmiA certified cotton

• RWS certified wool fibre

• ZQ Merino or SustainaWOOL certified wool

• RMS certified mohair fibre

• The Sustainable Fibre Alliance (SFA) or The Good Cashmere Standard®  certified cashmere

• RAS certified alpaca fibre

• RDS or TDS certified down or feathers

• Wild rubber

• FSC certified rubber

• VEGEA, Piñatex ®, MIRUM®, Desserto®, Bananatex® or other trademark leather alternative 

• Lab grown diamonds or gemstones traced to manufacturer and reviewed by our sustainability team

BEAUTY + LIFESTYLE

The product is made using lower impact ingredients according to one of  the following criteria

• The product is certified organic by a body licensed to apply the EU COSMOS standard or equivalent 

• The product is certified natural by a body licensed to apply the EU COSMOS standard or equivalent 

• The product is certified by the International Demeter Biodynamic Standard

• The product is certified natural or organic by NATRUE

• > 50 per cent of this product is made with certified organic ingredients listed on product

• The brand is Leaping Bunny certified 

• The brand is Certified Vegan or publicly self-declared 100 per cent vegan

• 100 per cent of the palm oil ingredients and derivatives in this product are RSPO certified 

• 100 per cent of the soy ingredients and derivatives in this product are RTRS certified 

FASHION, BEAUTY + LIFESTYLE

The product is responsibly crafted according to one of the following criteria

• This product is made by artisans using traditional skills that preserve heritage and the brand adheres to fair trade principles in the supply chain 

• A percentage of the product’s revenue goes towards creating infrastructure, skills and training within a community

• The product is made by a Fairtrade certified international supplier

• At least 50 per cent of the product is made using Fairtrade certified materials or ingredients

• At least 50 per cent of the product is made using Fairmined certified materials

• The product is made in collaboration with an established NGO programme

• The product carries the Nest Seal of Ethical Handicraft 

• Over 75 per cent of the brand’s products are produced locally (or in house) and the brand invests in fair wages, training, and development

• The product is made through a 100 per cent traced and localised supply chain (within the same country or 300-mile radius) from raw material to finished product

FASHION + LIFESTYLE

The product promotes longevity, reuse or end-of-life solutions according to one of the following criteria

• The product is upcycled from obsolete products or materials that would otherwise be disposed of

• The product is certified recyclable by Cradle to Cradle 

• The product is certified compostable by Cradle to Cradle

• The product is certified recyclable by a recognised third-party standard

• The product is certified compostable by a recognised third-party standard

• The product has a lifetime or long-term (five-plus years) warranty, which is communicated to customers 

• The product is care or repair product 

• The product is designed for easy disassembly for recycling or remanufacturing

• The product is part of a brand-led takeback scheme for resale, remanufacturing and recycling 

• The product is vintage or pre-owned

BEAUTY + LIFESTYLE

The product promotes reuse according to one of the following criteria

• The product is a refill

• The product is refillable (and the refill is available on site)