The Beauty Memo

Beauty’s New Icons: The Most Talked-About Products Right Now

Clockwise from top left: Pat McGrath Labs FetishEyes Mascara; Clé de Peau The Foundation; Augustinus Bader The Cream; Westman Atelier Lit Up Highlight Stick; Supergoop! Unseen Sunscreen SPF40; Oribe Gold Lust Transformative Masque; Charlotte Tilbury Magic Away Liquid Concealer; Sisley Triple-Oil Balm Makeup Remover and Cleanser; Dr. Barbara Sturm Hyaluronic Serum; Noble Panacea The Exceptional Chronobiology Sleep Mask; GHD Duet Style 2-in-1 Hot Air Styler

Of all the great beauty products out there, there are some that truly stand out. From the glow-giving cream and transformative hair mask to the most-wanted foundation and perfect mascara, these new beauty icons are here to stay, says NEWBY HANDS


Augustinus Bader The Cream

Before this cream found global fame, the NET-A-PORTER beauty team met with the brand and were each given a little pot to try. A few weeks later, sitting in department meetings, we could actually see who was using this new wonder-cream from Augustinus Bader because of the incredible, fresh-faced and rosy glow it gave their skin. Seeing is believing.

Dr. Barbara Sturm’s serum range

While the Hyaluronic Serum may be the superstar of this range from Dr. Barbara Sturm, there are others that are just as deserving of fame. In fact, it’s impossible to choose just one. The Good C is a wonderful, gentle and non-irritating vitamin C blend; the antioxidant-rich and anti-inflammatory Super Anti-Aging Serum does exactly what it says on the bottle; Sun Drops makes daily protection effortless; and as for Glow Drops – well, who can ever have enough of that on their skin?

Noble Panacea The Exceptional Chronobiology Sleep Mask

It seems that many skin experts, makeup artists and aestheticians we speak to use this mask, because when asked which products they love, this gem from Noble Panacea is almost always on the list. It’s easy to see why – while it delivers the essentials our skin needs during the overnight repair cycle, the best part is waking up to plumper, juicier, more hydrated skin.

Sisley Triple-Oil Balm Makeup Remover and Cleanser

A truly beautiful product from Sisley that stands head and shoulders above its competition. Massaged in, it effortlessly removes makeup, excess oil and daily dirt as it melts into a fresh-scented, luxurious oil. But when you rinse it off, it almost magically disappears, leaving absolutely no oily residue behind – just clean, healthy-looking skin.

Oribe Gold Lust Transformative Masque

This Oribe mask is the must-have for anyone who blow-dries, heat-styles or chemically processes their hair (so, pretty much all of us). The ingredients list reads like a luxe skincare line (plant collagen, niacinamide, biotin, edelweiss extract), but what sets this product apart is how it really transforms the hair (even fine hair) without leaving it heavy, flat or looking lank the next day.

Charlotte Tilbury Magic Away Liquid Concealer and Beautiful Skin Radiant Concealer

If you are still looking for the perfect concealer, then look no more, because Charlotte Tilbury has done all the hard work for you. As a lot depends on the finish you want and the skin type you have, both of these products are taking the spotlight. Available in 18 shades, Magic Away gives a full-coverage finish that looks like skin, not makeup, plus has added ingredients to treat dark circles and hyperpigmentation. The Beautiful Skin Radiant Concealer (24 shades) gives that polished finish while keeping skin hydrated (so it’s good around the eyes) and minimizing excess oil – and, depending on the shade, it can also be used to highlight and sculpt.

Westman Atelier Lit Up Highlight Stick

If you like your highlighter to look like elegantly polished skin, not shimmery glitter, then this range from Westman Atelier is for you. Sheer, dewy and skin-enhancing, they can be used on top of your usual makeup for a radiant glow, or, for that gorgeous lit-from-within skin, follow creator Gucci Westman’s technique and use them under your base – blended under the eyes (pre-foundation) gives real luminosity. Depending on your skin tone, choose between the golden-tan Brûlée, the translucent Lit, or the soft, golden peach-toned Nectar.

Clé de Peau Beauté The Foundation

This is another product that it seems many of us don’t just love but have an enduring loyalty to – and for good reason. Clé de Peau Beauté takes foundation to a whole new level with this exquisite blend of skincare (antioxidants, SPF, environmental protection, hydrators, skin firmers) and excellent real-skin shades. Long-lasting and easy to use, it makes skin look beautiful.

Supergoop! Unseen Sunscreen SPF40

If you are searching for the perfect daily sun care that gives reliable broad-spectrum protection (with sunscreen and antioxidants) and looks and feels invisible, then this SPF stalwart from Supergoop! is it. It’s called Unseen for a reason, because it goes on, sinks in and disappears, leaving your skin ready for makeup; it even makes a great primer.

Pat McGrath Labs FetishEyes Mascara

Of course makeup artist Pat McGrath is going to create a brilliant mascara. Her FetishEyes comes in a true black (not the almost-black or gray-black of too many mascaras), plus it is beautifully buildable. One coat gives great root-to-tip lash cover, but layer it up and you get full-on drama. Non-clogging, flaking or smudging, this is a lovely mascara.

GHD Duet Style 2-in-1 Hot Air Styler

Just over 20 years ago, GHD launched its famous straightening irons – a global bestseller that transformed how we styled our hair at home. Now, with the new Duet home styler, the brand is set to do it all over again. Combining a hairdryer with a hair straightener (why did no one think of this before?), it creates beautifully silky straight hair (but not flat-ironed straight) that still has volume, swing and great shine.