A Royal fashion appointment
What are TRH The Prince of Wales and The Duchess of Cornwall doing before the Royal wedding this weekend? Heading to YOOX NET-A-PORTER, naturally… By DELILAH KHOMO
Following Queen Elizabeth II’s now legendary appearance on the front row at Richard Quinn’s London Fashion Week show in February, The Prince of Wales and The Duchess of Cornwall were given an exclusive glimpse into the future of luxury ecommerce at YOOX NET-A-PORTER’s state-of-the-art Tech Hub in White City, west London, as part of the Royal Family’s ongoing support of the British fashion industry.
The company’s CEO Federico Marchetti and President Alison Loehnis guided the royal couple through rails full of the best in British design, with hero pieces from heritage brand Burberry and sustainable label Stella McCartney – outfits for Saturday’s wedding of Prince Harry and Meghan Markle may have already been decided, but there’s always time for some last-minute inspiration. The special guests were also shown visionary personalized homepages powered by Artificial Intelligence, which were specially customized to Their Royal Highnesses’ social schedules, including wardrobe suggestions for the RHS Chelsea Flower Show and a certainchristening.
The tour also showed a very human side of technology and its social impact, from an environmental discussion with PORTER’s Editor-in-Chief, Lucy Yeomans, who gave an exclusive preview of an exciting project launching next month, to YNAP’s commitment to developing the next generation of technology pioneers. The Prince of Wales and The Duchess of Cornwall attended a coding session with 60 local schoolgirls, who were participating in a ‘hackathon’ and fashion-related digital games as part of the company’s partnership with Imperial College London, which aims to encourage girls to consider a career in technology and to develop digital skills through the lens of fashion.