Get dressed with Laura Jackson

“The great thing about London style is that it’s so carefree – you can wear your heart on your sleeve and use your style to show off your personality. We celebrate all different people, looks and walks of life; it’s a really diverse city. I read the other day that the algorithm on Instagram means that more and more people are starting to dress similarly; I think it’s so important that you take time away from social media so you can discover your own sense of style, because it really is such a personal thing. For me, it’s a huge part of who I am. Obviously, we’re all inspired by each other and, of course, we copy one another, but I think it’s important to take the element that you find interesting and interpret it in your own way.”

“It was just through wearing so much Rixo London that I got to know [the designers] Orlagh McCloskey and Henrietta Rix, and we decided to do something together. It felt really organic and honest because they were willing to let me be involved in every step of the process, from the prints to the packaging. It was really important to me that the pieces weren’t too crazy; I wanted them to be the kind of bits that you could wear loads of different ways for years to come, and that would suit everyone. The girls and I all love the seaside, so one print has shells and another has lemons from Positano because that’s where I got engaged, then the hearts and eyes have come from various interiors and flea-market finds. The collection really is so personal to me; it’ll make me so proud to see people wearing it.”

“A lot of my favorite labels are quite up-and-coming brands with women at the helm. I love Rejina Pyo – her SS19 show was incredible, she just keeps getting better and better. I’m also a big fan of The Vampire’s Wife and, obviously, Ganni is just amazing. One of the things I love so much about Rixo London is that you can tell they are women designing for women – they think about boobs and hips and make pieces that fit perfectly and are so easy to wear. I discovered the brand a few years ago and loved them right away. Their dresses look incredible but you can throw them on with everything, from sneakers to espadrilles. You can have one rolled up in your bag all day and then just slip it on and it won’t even be creased – that attention to detail is remarkable. Orlagh and Henrietta have put their blood, sweat and tears into the brand; when you wear one of their dresses you feel empowered, and that’s an amazing thing for two young women to achieve.”

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