The Fashion Memo

Get dressed with Sonia Sieff

Photography Stella Berkofsky

French photographer and all-round cool girl SONIA SIEFF is a street-style favorite, thanks to her particularly covetable combination of tomboy edge and old-school glamour. She shares her fashion rules

Fashion

Accessorize liberally

“I never feel fully dressed without my jewelry. I wear big rings and earrings because I’m tall and I can carry them off; it’s all a question of proportion. I have a lot of statement pieces from designers like Charlotte Chesnais and Aurélie Bidermann. They might seem like an unlikely mix, but what I love about them is that they all have a really distinct style.”

A vinyl trench is a key transitional piece for this season and beyond

Shift with the seasons

“My fall-back outfit right now is a great coat – often a flea market find from Chez Sarah in Saint-Ouen – a big scarf I’ve picked up on my travels, simple blue jeans made from Japanese denim and my Berluti brogues. They’re my favorite shoes and I wear them almost every day. I love that masculine style. However, in summertime, my look becomes much more feminine. I mostly wear vintage dresses from the ’40s and accessorize them with big flowers.”

Own one incredible dress

“I’m very lucky to have a stunning vintage Yves Saint Laurent dress, which the designer originally gave to my mother, hanging in my closet. It’s floor-length with long sleeves and made from sensational black lace. It’s definitely the most precious piece in my wardrobe so I only wear it on special occasions, but to me that can mean anything from a fancy event to dinner with a really dear friend.”

Spot – and invest in – talent

“Natacha Ramsay-Levi’s take on the Chloé girl is exactly what I want to wear right now. Normally a designer’s debut at a new house is a bit clunky, but in one collection she’s managed to create an amazing aesthetic that is feminine but also powerful and strong. And Simon Porte Jacquemus is an amazing story-teller: in my opinion, he’s going to be one of the most important designers of our time.”

Sieff is a big fan of Simon Porte Jacquemus’ designs
The photographer demonstrates her love of bright colors and bold prints

Shape is everything

“Parisian style is elegant and effortless. It’s all about the silhouette: French women might not be very adventurous when it comes to color, but we have a great sense of proportion. Personally, I don’t like the all-black look; I love wearing color. I think sticking to black is playing it safe – it takes more skill to put together a great colorful outfit.”

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