Founded in 2015 from Willy Chavarria’s Americana vintage store in Soho, the eponymous label has since evolved into a global house, making its Paris debut a decade later. Trained at Ralph Lauren, Chavarria weaves his Mexican heritage into refined tailoring, reimagining workwear codes through theatrical proportions and a fluid interplay of masculinity and femininity. The label’s covetable collections foster an inclusive cultural milieu, positioning it at the forefront of contemporary fashion.