Go From The City To Nature In The North Face UE Collection
A spirit of exploration and adventure defines the iconic Californian brand’s pioneering pieces
From free solo climbs at El Capitan in Yosemite National Park to treks across Antarctica, The North Face has been there, done that. Impressive? Obviously. But hardly surprising for a brand that is synonymous with adventure, and which takes its name from the most unforgiving passage of Mount Everest. Its origin story? California, 1966: two young climbing enthusiasts, Doug and Susie Tompkins, founded a small mountaineering shop, The North Face. In the decades since, it has evolved into a global powerhouse but one that still lives and breathes its founding motto: ‘Never Stop Exploring’.
“For The North Face, adventure can be found anywhere, and exploration is a state of mind
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Alongside its summit-conquering credentials, The North Face is equally at home in the city as it is in nature. Adventure can be found anywhere, and exploration is a state of mind. Sure, you might want to get kitted out for intrepid pursuits, but if you get more of a kick with your feet firmly on the sidewalk, that’s fine too. Consider a brief list of cool girls who rely on the brand’s padded jackets and fleeces for running errands in the city (think coffee run rather than summit run): Emily Ratajkowski, Hailey Bieber, Adut Akech and Paloma Elsesser.
The appeal for city dwellers is The North Face’s fluent, fluid ability to translate its technical know-how to design-driven pieces. That pitch-perfect partnership of elevated aesthetics and innovative craftsmanship is exemplified by The North Face UE collection, designed for navigating the unique challenges of 21st century terrain. It’s time to explore.
This season, The North Face leans on its outdoor expertise, utilizing the codes of hiking and climbing apparel and filtering them through a polished, effortless lens of the modern thrown-on-and-go closet. Colors – khaki, taupe, navy – are neutral; fabrics are robust and technical with minimalist design. Signature functional detailing such as buckled straps, zipped pockets, thumb loops, D-rings and chalk bag are elevated through sleek and sophisticated silhouettes.
Blending form and function, the collection is charged with a versatile sensibility. The cropped vest, for instance, has an adjustable waistband and shoulder strap, allowing it to be worn in a multitude of ways. The ‘Circle’ skirt, a high-waist, knee-length piece, marries superior WindWall technology and waterproofing, while the ‘Modern Polo’ shirt captures soft and airy lines with a side zip to ensure you can wear it your way. Each piece exudes refreshing, pragmatic elegance. Expect The North Face to go the distance with you, wherever you’re heading.