SASUPHI: Cool Elegance For Every Occasion

The modern woman is all too familiar with the concept of compromise. Work, play, friends, family – juggling an ever-expanding agenda and a rapidly filling inbox makes it difficult to figure out when to be ‘on’ and when to be ‘off’.

However, one place where an easy balance is achievable is in your closet – something that SASUPHI co-founders Sara Ferrero and Susanna Cucco can both agree on. “We created SASUPHI to dress women like us and women like you,” says Ferrero. “We dress your empowerment yet speak to your femininity – allowing you to balance them effortlessly, catering to a lifestyle that calls for both formal and informal. The goal is the highest quality, intelligent design and versatility, without compromising sensuality and coolness.” Simply put, Ferrero and Cucco understand the woman they are designing for because they are the woman they are designing for – “we are grown women with careers, families and flaws,” as Ferrero points out.

When it comes to the brand’s focus on sensuality, luxurious knitwear lies at the heart of SASUPHI’s design language. This season’s crewneck sweater, cashmere cape and belted cardigan with gently flared sleeves exemplify the double-duty attitude of the brand. Undeniably chic and comfortingly cozy, the thoughtful design details and perfect proportions also ensure that the knits possess an empowering sharpness. A convertible cut-out cashmere sweater-cum-dress takes the versatility memo a step further. In an intense burgundy hue (side note: a shade that looks great with both neutrals and brights), it’s cut with generous side splits, allowing the wearer to let the sleeves drape at the sides in a modern styling twist.

Another key component of the SASUPHI universe is, of course, suiting. For Ferrero and Cucco, the appeal of great tailoring transcends trends – because it’s simply about empowerment, individuality and ease. Take this season’s ‘Bogart’ suit, for instance. Cut from slate-gray wool-blend flannel, it is expertly tailored in Italy with a languid slouch. An obvious investment for the office, it would look just as good dressed down with a T-shirt and sneakers for off-duty days. Equally, although the relaxed pleated pants and androgynous single-breasted blazer make for an impressive power couple, they could easily be remixed separately with pieces you already have in your closet. The definition of laid-back luxe, the suit – and indeed all of SASUPHI’s collection – proves that, at least in your closet, you really can have it all.