The Róhe Effect: How To Make An Impact With Quiet Confidence
A captivating study in composure, the Dutch brand’s elevated, organic minimalism gracefully commands attention. By LAURA JORDAN
In Amsterdam’s ‘Golden Bend’ district, on the banks of the Herengracht canal, stands the double-fronted, 17th-century mansion that today acts as HQ of Róhe. Testament to the longevity of great design, serene, impeccably proportioned; the house is the perfect manifestation of the essence and attitude of the Dutch brand that now calls it home.
Just like the clothes conceived and constructed in the building’s atelier, the elegant space is powered by a practical industriousness. The contrasts – function and design, timelessness and modernity – read not as contradictory but complementary. Indeed, it is that very same dialogue, that subtle but effective embrace of nuance, which lies at the heart of Róhe – and has made it resonate with a thoughtful, design-driven clientele.
Founded in 2021 by Marieke Meulendijks and Maickel Weyers, Róhe’s creations owe as much to art and architecture as they do fashion. Designed to transcends trends, Róhe creates minimally minded pieces that are elevated with considered, unexpected details; the kind of clothes that Carolyn Bessette-Kennedy might wear today – and that Róhe fan Rosie Huntington-Whiteley regularly does. Meticulously cut, in luxurious Italian fabrics, the collection’s simplicity is underpinned by an uncompromising commitment to craft and quality. This is quiet confidence in action.
“Like every true minimalist, Róhe understands that pared-back doesn’t mean plain – so there are the splashes of surprise, vim and levity that make the collections truly special and impactful, yet effortless
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Unsurprisingly, Meulendijks – who is the brand’s creative director – takes a thoughtful approach to each collection, with pieces designed not only to hold their own, but to partner effortlessly with those its clients already own and wear. For the fall/winter 2025 collection, loosely based on “mystery, beauty and the sublime forces of nature”, familiar details are revisited with a fresh perspective. This is why a luxuriously cut, sculptural leather jacket possesses an innate insouciance that would allow it to be thrown over one of Róhe’s sinuous slips with the same ease that it could be paired with relaxed tailored pants. Elsewhere, the Mandarin-collar jacket and scarf-collar coat, which are quietly establishing themselves as Róhe signatures, are this season reimagined in new colors and fabrics, including gray double-faced wool-cashmere and white silk satin. Also returning are the architectural tops – gathered, draped, asymmetric – which have an ‘if you know, you know’ appeal.
Like every true minimalist, Róhe understands that pared-back doesn’t mean plain; so there are the splashes of surprise, vim and levity that make the collections truly special and impactful, yet effortless. The mostly neutral palette of biscuit, gray and black is shot through with jolts of burnt orange – as seen on a tangy-hued slip and deep-V neck sweater. Space is also reserved for a touch of romance or glamour – like the semi-sheer lace turtleneck dress that has plenty of party potential.
It is this skill for embracing contrasts, and the quiet confidence to know the woman who wears its clothes, that has already made Róhe a fashion-editor, tastemaker and gallerist go-to brand. For now, it might still (just) qualify as something of an insider secret – but not for much longer.
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