Why La Perla lingerie makes the perfect starting point for any outfit
Craft, quality, fit and a new focus on conscious design makes La Perla underwear the perfect foundation for any look
It’s difficult to overstate the importance of good lingerie. However, because it’s hidden from view, it’s easy to become complacent when it comes to keeping your arsenal stocked with pretty, perfectly fitted pieces. But as the basis of all your outfits, beautifully crafted underwear has the potential to transform your look. Even those with the most fleeting interest in fashion will be familiar with La Perla, and that’s because the heritage Italian lingerie house is known, and loved, globally for its faultless fit and timeless designs.
Established in 1954 by corset-maker Ada Masotti, the label has its roots in Bologna, an Italian city known for its first-class textiles and silks. From day one, the label’s number-one objective was to accentuate the beauty and contours of the female body; and it’s by staying true to this mission – and putting women at the center of what it does – that La Perla has acquired legions of loyal fans. This season, the label found inspiration in the freedom and cultural shifts that occurred in the 1960s and ’70s, with creative director Alessandra Bertuzzi capturing the spirit, joy and optimism of the time in the form of exuberant colors, sheer fabrics and delicate floral details.
Of course, comfort should be your main priority when shopping for lingerie, but the definition of that comfort can vary, depending on the events in your diary that day or the outfit you’re planning to wear; which is what makes La Perla’s extensive variety of styles so appealing. For off-duty days, a stretch soft-cup bra works perfectly under cotton tees and oversized knits, whereas for date night or under a figure-hugging dress, opting for a sculpting underwired piece or embroidered bralette is an easy way to boost your confidence. Furthermore, La Perla’s expert engineering means that whether you’re hoping to shape, lift or accentuate your bust, there’s a design that’s perfect for you. Take the sartorial self-care a step further by pairing your bra of choice with coordinating briefs – whether the matching set is for your eyes only or not.
However, while La Perla is known for its second-to-none fit and use of the finest-quality materials, in recent years, conscious design has also become one of the label’s calling cards. The brand’s use of recycled Lycra doesn’t just make for incredibly soft lingerie, it also ensures its pieces boast enviable eco-credentials.
At the end of a year that caused many of us to call our personal style into question and reassess our relationship with the clothes hanging in our closets, mood-enhancing underwear that makes women feel good about their bodies – and themselves – has never been more relevant. A reduced social life and the realities of working from home may have led you to switch suiting for sweats and high heels for sneakers, but no matter what we’re layering on top of our lingerie, the right pieces promise to make us look, and feel, like our best selves – no matter the circumstances.