The Fashion Memo

The luxe appeal of the understated logo bag

Amp up your style credentials with this season’s more subtle take on the classic logo bag

Clockwise from top: Saint Laurent; Loewe; Gucci

As fall starts to take hold and our outfits begin their trans-seasonal shift, that nostalgic back-to-school mood is once again prevalent. September is a time for structure and a renewed mentality; a chance for a new-season reset that also marks the beginning of a fresh academic year. And that sense of cohesiveness is present in our closets, too: we want hard-working staples to carry us through. But how can you respin your style notes with one swift move?

Enter the logoed bag. Nothing updates reliable, understated separates quite like a polished piece of arm candy, especially when the leather is smooth and the hardware is glistening. Proffered by brands such as Saint Laurent, Gucci and Loewe, there’s a bag to suit every mood this FW21, from cross-body versions in buttery tans to petite pouches perfectly sized to take just a phone and your bank card, or grab-handle totes with delicate laser cutouts. Pair them with everything from off-duty denims to tailored pants – you’ll feel effortlessly fresh no matter where you’re heading.