The Fashion Memo

The look: best of British

Look 1, clockwise from top left: sweater, JW Anderson; bag and sunglasses, Stella McCartney; T-shirt, Joseph; earrings, Alighieri; jacket, Burberry; boots, Legres; jeans, Frame. Look 2, clockwise from top left: blazer, Rejina Pyo; T-shirt and pants, Joseph; eyeshadow palette, Victoria Beckham Beauty; earrings, Completedworks; shoes, Porte & Paire; bag, Neous
Fashion

This season, London Fashion Week has had to adapt and evolve, finding an updated format that works within the ‘new normal’. As a result, many designers have eschewed traditional shows in favor of exclusive presentations, or opted to debut their new collections entirely online. With fewer shows on the schedule, there has never been a more crucial time to show your support for the best home-grown brands Britain has to offer.

Subvert British fashion’s genteel connotations by opting for a technical jacket, courtesy of outerwear experts Burberry. Let this high-performance piece set the tone for your entire outfit by adding JW Anderson’s statement sweater, combat boots – London-based brand Legres has quickly acquired a cult following for its elevated yet understated designs – and a cross-body bag into the mix. The result? A practical yet polished look that works just as well for pounding the pavements as it does for exploring the countryside.

Got a candlelit dinner or cocktails in the diary? For a contemporary take on after-dark dressing, pair Rejina Pyo’s oversized blazer with Joseph’s wide-leg leather pants. These may sound like a daring proposition, but the high-waisted cut actually lengthens the legs, making the pants ultra-flattering and surprisingly easy to wear. London is renowned as a creative hub, so when it comes to accessorizing, elevate your outfit by adding game-changing pieces by the city’s most exciting new labels. Architectural jewels by Completedworks and a sculptural handbag by Neous will take this look to another level.

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