10 of the best logo pieces
The writing is on the wardrobe – the logo is back on fashion’s agenda, as designers embrace their ’90s nostalgia and imbue accessories with the decade’s signature indulgence
Our obsession with ’90s style shows no signs of abating, and SS18 was emblazoned with one of that era’s most defining trends – logomania. In an unabashed celebration of extravagance and excess, our favorite labels are going big and bold on branding to create some truly covetable accessories. From next-generation logo bags to monogram boots and sneakers, now is the time to put your sartorial prowess in writing…
Wear it off duty
Reboot your weekend wardrobe by punctuating your look with some sports-inflected logo pieces. From Calvin Klein’s cross-body styles to Miu Miu’s new flap bags and Gucci’s monogrammed sneakers, their get-up-and-go appeal should not be underestimated. Plus, they look good with literally everything. Sportswear not your thing? Dip your toe into the trend with Loewe’s fringed bag or Fendi’s kitten-heeled boots – their clean lines and monochrome designs will appease even the most ardent minimalists.
Wear it after dark
Logo details might seem unlikely additions to evening attire, but they’re a great way to inject some fun. Fendi logo bags were iconic in the ’90s, and the updated designs look great with everything from precision-tailored pantsuits to an ‘out-out’ top and jeans. If it’s high-octane, Studio-54-style glamour you’re aiming for, look no further than Gucci’s (or rather ‘Guccy’s’) metallic mini bags and Vetements’ sock boots; perfect for creating a modern-day disco look or adding edge to a little black dress.