8 exciting labels everyone will be obsessing over next season
Get ahead of the game with our guide to fall/winter 2018’s breakthrough brands – and when you’ll be able to get your hands on them
THE NEW GIRL: Molly Goddard
The aesthetic: All things feminine: full skirts, girlish shapes and frothy fabrics, given a devil-may-care edge thanks to mood-boosting colors, oversized silhouettes and psychedelic prints.
You’ll love it if you wear: Marques’Almeida, Sandy Liang, Comme des Garçons.
Most wanted: The tulle dresses are future classics.
Fashion fans: Slick Woods, Agyness Deyn, Susie Lau, Kelsey Lu and Rihanna.
When you can wear it: Right this second, but keep your eyes peeled for new pieces between now and late September, too.
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THE NEW GUARD: Richard Quinn
The aesthetic: Riotous floral and polka-dot prints combined with architectural cuts to create a glorious retro/glam mash-up.
You’ll love it if you wear: A.W.A.K.E., Preen by Thornton Bregazzi, JW Anderson.
Most wanted: The voluminous dresses are bona fide showstoppers.
Fashion fans: Adwoa Aboah, Giovanna Battaglia Engelbert, Thandie Newton, Beyoncé and HRH Queen Elizabeth II (she attended his inaugural LFW show).
When you can wear it: To your next big event – the new collection just launched on NET-A-PORTER.
THE NEW ROMANTIC: Giuliva Heritage Collection
The aesthetic: The remastered classics, masculine tailoring and chic separates deliver serious Katharine Hepburn vibes.
You’ll love it if you wear: Gabriela Hearst, Totême, Victoria Beckham.
Most wanted: A trench so sumptuous that you’ll still cherish it in twenty years’ time.
Fashion fans: Poppy Delevingne, Alexa Chung, Eva Geraldine Fontanelli and Margherita Missoni.
When you can wear it: Very soon – it’s landing on NET-A-PORTER mid-August.
THE NEW MAXIMALIST: Halpern
The aesthetic: The heady heyday of disco meets ’80s opulence in the form of more-is-more trophy pieces.
You’ll love it if you wear: Tom Ford, Attico, Marc Jacobs, Gucci, Balmain.
Most wanted: A Studio 54-inspired wide-leg jumpsuit is a super-chic way to make a statement at pretty much any event.
Fashion fans: Spotted on everyone from Diane Kruger and Lupita Nyong’o to Marion Cotillard, Halpern is quickly becoming a red-carpet go-to.
When you can wear it: Imminently – it’s available on NET-A-PORTER from early August.
THE NEW PURIST: Matthew Adams Dolan
The aesthetic: A self-confessed geek obsessed with Americana style, Dolan’s collections combine everything from preppy-cool to minimalism, all seen through his unique lens.
You’ll love it if you wear: Balenciaga, Helmut Lang, Thom Browne, Maison Margiela.
Most wanted: The deconstructed denim blazer is that magical object – a statement piece that will work brilliantly with everything in your closet.
Fashion fans: Rihanna has been repping Dolan since day one. After seeing his graduate collection, she asked the designer to make bespoke pieces for her; fellow popstars SZA and K-pop phenomenon CL have followed suit.
When you can wear it: After it drops on NET-A-PORTER in September.
THE NEW MODERNIST: Aeyde
The aesthetic: Effortlessly elegant pieces that hit the sweet spot between timely and timeless.
You’ll love it if you wear: By Far, Alexandre Birman, ATP Atelier, The Row.
Most wanted: The snake-print leather boots are exceptional.
Fashion fans: It’s beloved by some of Instagram’s biggest style hitters including Lucy Williams, Monica Ainley, Mija Flatau, Celine Aagaard and Caroline Issa.
When you can wear it: This August, after shopping the new pieces on NET-A-PORTER.
THE NEW COOL: Common Leisure
The aesthetic: Maximum impact outerwear, from floor-skimming teddy coats to belted biker styles – these are coats you’ll want to be swaddled in all winter.
You’ll love it if you wear: Saks Potts, Saint Laurent, Givenchy.
Most wanted: The shearling coats are set to be modern cult buys.
Fashion fans: Championed by everyone from Linda Tol and Cate Underwood to Lisa Aiken and Ece Sükan, this brand is the fashion insider’s secret to nailing cold-weather style.
When you can wear it: In around six weeks – it’s launching on NET-A-PORTER in early September.
THE NEW AESTHETE: Trademark
The aesthetic: Deceptively simple shoes and bags that make a big impression – think classic shapes and silhouettes reinterpreted via unexpected fabrics and eye-catching hardware.
You’ll love it if you wear: Neous, Petar Petrov, Cult Gaia, Rejina Pyo.
Most wanted: The mock-croc lady bags are a little ladylike, a little off-kilter, and 100% covetable.
Fashion fans: A firm favorite with everyone from model Andreea Diaconu to taste-maker Alice Gao and actress Sienna Miller.
When you can wear it: After the new pieces arrive on site in September.
The models featured in this story are not associated with NET-A-PORTER and do not endorse it or the products shown.