The beauty game changer: Huda Lips

When it comes to the world of Insta-beauty, Huda Kattan is the trailblazer others follow. One of the first beauty bloggers to reach seven-digit followers on Instagram (she’s now on 27m), the 34-year-old Dubai-based makeup artist’s empire is now worth an estimated $1billion.

A key element of Kattan’s coveted signature look is the ‘Huda lip’; a bestselling line that delivers as much on color as it does on techy formulas. Lip Contour is her highly pigmented reimagining of a liner – you can use it to fill in your lips, too – while Lip Strobe is a wish-list-topping iridescent gloss that doesn’t feel sticky once applied. But it’s Liquid Matte that women all around the world are truly obsessing over: a range of shades that go on like liquid, dry to a matte velvet finish and, instead of sucking every ounce of moisture from your lips, leave them softer and more hydrated than before. Pucker up – your lips are going to love this.