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The Fashion Memo

The ultimate sneaker trends guide

The humble sneaker has been elevated beyond the gym floor and on to the runway in recent years, and now, as the boundaries of our smart-casual wardrobes have blurred, this footwear favorite is more relevant than ever. Want to give your work and weekend ensembles a luxe finish with some box-fresh sneakers? Here are the sneaker trends to know – and the best ways to style them

Lucy Chadwick (wearing beige trench coat), Imaan Hammam (wearing leather trench)

The step-back-in-time sneaker

For modern interpretations on retro classics, consider Loewe’s earthy-toned lace-ups. Drawing inspiration from ’70s track-style sneakers, they make for an elegant take on athleisure and are ideally paired with a cricket sweater and button-down shirt. Meanwhile, Veja and Golden Goose’s tennis-shoe styles have a brilliantly nostalgic old-school vibe – wear them with trackpants and a cashmere cardigan to nail the ‘preppy-chic’ look.

L-R: Molly Chiang, Lois Opoku, Ella Karberg Simonsen

The ‘fashion’ sneakers

Sneakers have become more experimental in shape and color, with chunky-soled platform styles becoming the easiest and most comfortable way to (quite literally) boost your look. Try Balenciaga’s future-facing ‘Speed’ sock-style trainers, or Gucci’s cult slogan sneakers, both of which will look great with relaxed tailoring, off-duty cropped jeans and even printed dresses – simply shrug on an oversized overcoat and go.

The everyday designs

Pared-back designs from sportswear titans Adidas Originals make sports-luxe style easily achievable, every day. The beauty of this bright white sneaker trend is that understated designs boast versatility and are perennially chic; wear them with midi dresses, tailored pants, or go for the jeans-and-tee approach.

Kyla Ramsey

The hype sneakers

There are few things we love more than when two creative minds come together, blending their signature styles into one cool collaboration. First up, Adidas Originals has joined forces with designer Grace Wales Bonner and music mogul Pharrell Williams for undeniably sleek takes on its classic suede runners. Meanwhile, Nike’s technicolor racers are guaranteed to put a spring in your step. Show them off with sporty shorts or midi dresses.

Ilenia Toma (wearing gray waistcoat), Felicia Akerstrom (wearing brown ensemble)

The sports stars

When it comes to sneakers you can actually exercise in, there are a variety of choices to make sure you look as good on a run as you do on a rest day. Adidas Originals continues to be a sporty stalwart, but APL Athletic Propulsion Labs and Veja are strong contenders, producing forward-thinking, technically refined designs. Team them with workout pieces by Stella McCartney, P.E Nation and The Upside and put them through their paces.


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