Artist Pilar Zeta’s Style Masterclass, With Loewe Paula’s Ibiza
Argentinean multimedia artist and creative director PILAR ZETA combines abstract concepts with postmodern architecture to create installations of tangible fantasy. Here, she talks to KARA KIA about the ways in which her artistic eye informs her personal style, and how she’ll wear the Loewe Paula’s Ibiza 2022 collection for a long, hot summer in Atlanta – a place that serves as a blissful retreat to recharge creatively
Bringing the ideas of our dreams into our waking life is the raison d’être behind Pilar Zeta’s mesmerizing artwork and installations. Her unique creative language is a synergy between mysticism, surrealism and postmodern design. “There’s this quantum-physics concept that says we live in multiple parallel universes, and they are all happening at the same time right now,” says Zeta. “I like that concept, because I believe that each individual person can shape their own universe and their own reality with the things they’re passionate about, with the things they’re connected to, and with the people they surround themselves with. Everyone’s perspective is totally different, and we don’t know what other people are experiencing, so, in a way, everybody has their own parallel universe. Art gives you the feeling of being transported from your own reality and entering someone else’s vision.
“Surrealism and postmodernism came as a disruption to a lot of contemporary theories that maybe were a little too serious – by playing with weird shapes and eclectic color combinations. Furniture and fashion go so well together because of the use of color and how it can help to shape your mood during the day. It’s very subconscious when you choose colorful clothes and furniture, or even soft colors that can make you feel really calm.” The parallels between personal style and postmodernism are easily decoded through Zeta’s favorite pieces from the Loewe Paula’s Ibiza 2022 collection, which shares the artist’s philosophy of living intuitively and creating joy. “What I love about Loewe’s new Paula’s Ibiza collection is the sense of freedom and the connection to nature, but also the use of bright colors. When I create art, I want to feel free and comfortable so I can express myself. In the ’60s and ’70s, people were very connected to those ideas of appreciating nature, but also expressing themselves. Paula’s [which started out as a small boutique on the Balearic island in 1972] encapsulates that very well.”
Read on to discover more about Zeta’s favorite pieces from the Loewe Paula’s Ibiza 2022 collection and how she styles them…
“What I love about Loewe’s new Paula’s Ibiza collection is the sense of freedom and the connection to nature, but also the use of bright colors
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Fresh canvas
“The sheer white dress [opening image] makes me feel so free and comfortable, and the yellow sunglasses give it a daytime look. It’s an outfit I would wear if I wanted to be outside and get a little inspiration from nature, in the garden picking flowers.”
“I’m a big fan of wearing cardigans as dresses. I’ve styled it with the pink sunglasses and pink ‘Goya’ bag – it feels like the perfect combination for watching a sunset…
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Rainbow dream
“The rainbow cardigan is one of my favorite designs from the collection. It’s such a versatile piece that I can wear for so many different occasions. I love how soft it is, and the color combination is a dream. I would wear it as a cardigan or on top of my bikini during a summer vacation, or simply as a dress; I’m a big fan of wearing cardigans as dresses. I’ve styled it with the pink sunglasses and pink ‘Goya’ bag – it feels like the perfect combination for watching a sunset…
Golden shores
“I love gold in general, and pairing it with the shells [on this black mini dress] is beautiful. The heart sunglasses also feel very ’70s – or maybe a bit ’80s disco – but also very comfortable. Black and gold is a combination I wear often, and use a lot in my art.”
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