Moncler x Alicia Keys: The Cool Streetwear Collection Dedicated To The Art Of Dreaming
With the latest evolution of Moncler, singer-songwriter Alicia Keys reimagines the brand’s aesthetic through the nostalgic lens of New York’s iconic ’90s streetwear…
Growing up in New York during the 1990s, Grammy Award-winning artist, songwriter, and entrepreneur Alicia Keys has always had an affinity for Moncler’s bold, elevated, and practical approach to outerwear. “New York can be super cold in the winter, so you need a great jacket, and Moncler has always been at the top of every New Yorker’s list – and [in my case] styling it with my Timberland boots and baggy jeans. That memory drives the collaboration and connection I have with the brand," Keys tells PORTER about the creative process behind Moncler x Alicia Keys.
“This collection is very walkable, moveable. It’s about being in your boldness, in your braveness. I’m inspired by how I grew up and having to find my own bravery, and my own individuality in New York.” Describing the mood of the collection as “effortless street chic”, Moncler x Alicia Keys includes co-ordinated sets in vivid coral pink and Keys’ signature purple hue, as well as color-blocked pieces in green, black and yellow that reflect the Jamaican flag. Brush-stroked lyrics from Keys’ song Empire State of Mind appear across soft, jersey pieces, while tracksuits embellished with crystals blend a cool insouciance with dynamic stage presence.
“I’m inspired by how I grew up and having to find my own bravery, and my own individuality in New York
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“I can’t wait to see how people are going to put their own flavor on it,” says Keys, who shared her best styling tips for standout pieces. “You can layer a form-fitting dress under one of the oversized jackets, or switch out the amazing, whitewashed denim suit with the wide-leg pants and jacket. Then put some heels on and you already look like you are wearing something incredibly special. What I love about the collection is that it appeals to different peoples’ unique styles. Plus, it can easily take you from day to night. You can even wear one of the super-colorful, oversized tracksuit jackets on its own, with knee-high boots, and completely take it to the next level. There is such a natural swag that comes with every piece in the collection.”
DISCOVER MONCLER X ALICIA KEYS
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