The game changer: A modern milkmaid dress

Each new season might bring a slew of wish-list-worthy items to our attention, but it’s actually relatively rare to see a totally fresh idea come through. Hence our excitement when we spotted the ‘modern milkmaid’ dress, a brand-new shape for FW18. Though it’s being championed by everyone from Isabel Marant and Victoria Beckham to buzzy New York label Khaite, you’ll notice a common denominator – they’re created by women, for women, which means ultra-wearable and surprisingly versatile designs. Team with pastel pumps and a ladylike bag for a demure desk-to-dinner look, or add minimal sneakers for an effortless off-duty outfit.