Checkmate: How Chess And Board Games Became The Height Of Chic
From Leonardo DiCaprio’s love of backgammon to Dior’s designer chess capsule, tastemakers and luxury houses are embracing the art of tabletop games. This shift signals a yearning for more interpersonal pursuits, says NATASHA BIRD
A marble chess set adorns a quartzite coffee table. A half-finished espresso cools in nearby Astier De Villatte cup. The game is paused mid-skirmish, as conversation billows into playful repartee over at the kitchen island. Increasingly, this is how chess exists in contemporary culture. Popular pastime meets object of desire as exquisitely crafted sets return to the world’s most elegant homes. Somewhere between Netflix dramas, fashion campaigns and our growing sense of digital overstimulation, the ancient game has become unexpectedly chic again.
And it’s not only chess. Other tabletop games are enjoying an unlikely renaissance too. Backgammon boards are appearing in the homes of the fashion elite, creative directors and movie stars – just ask Leonardo DiCaprio and Walton Goggins.
School chess clubs are booming and television producers have recognized that beneath all the thoughtful silence exists extraordinary drama. The BBC’s Chess Masters: The Endgame introduced a wider audience to the tension, psychology and brinkmanship that exists within sixty-four squares, turning the tactical puzzle into appointment TV.
JIA JIA HOMEOnyx checkers set
ISABEL MARANTNevana satin maxi dress
ASTIER DE VILLATTE+ John Derian Mon Cher ceramic cup
It’s not just about tension and strategy though. There’s a rising correlation between these types of games and fashion. The seeds were planted by Netflix’s The Queen’s Gambit, which helped to return chess to the glamour of the mid-1950s Cold War era. In the words of the immortal Beth Harmon (played by Anya Taylor-Joy): “Chess isn’t always competitive. Chess can also be beautiful.”
The beauty of chess hasn’t gone unnoticed by fashion’s key luxury players either. Louis Vuitton’s 2022 campaign Victory is a State of Mind, shot by Annie Liebowitz and featuring football rivals Lionel Messi and Cristiano Ronaldo locked in a chess match, helped position the game as a symbol of cerebral luxury. The house’s creative director Pharrell Williams followed this by hosting an official, ultra-exclusive UNO tournament as a 2025 Met Gala afterparty, once again using the act of intimate gameplay to bring his vision for Vuitton to life. Dior’s 2021 Dioramour capsule collection film featured models posing on a life-sized black-and-white chessboard floor. And in December 2025, as part of its artisanal home collection, Bottega Veneta created an entire line of games including an impossibly elegant ceramic domino set, featuring 28 tiles handcrafted in Venetian clay and housed in an Intrecciato nappa leather case.
BRUNELLO CUCINELLIWood Board Game
KHAITEInara draped silk-blend top
ALAÏAWide-leg jeans
Thanks to this sort of designer platforming, you can now acquire exquisite sets for games such as chess, tangram and backgammon, from a range of luxury brands such as Brunello Cucinelli, Dolce&Gabbana, Reflections Copenhagen and Smythson. Tabletop games are very much back in fashion and the appeal is obvious. Crystal, marble and steel objets d’art are on display like other eye-catching decor, but with the extra promise of engagement, competition and conversation.
Where The Queen’s Gambit and luxury fashion houses introduced audiences to the aesthetic appeal of the game, recent cultural moments have also revealed its messier, more grippingly human side as well. Netflix’s Untold: Chess Mates revisits the extraordinary controversy surrounding chess grandmasters Magnus Carlsen and Hans Niemann. What began as an unexpected defeat at a tournament, spiraled into allegations of cheating, lawsuits, media scrutiny and bizarre online speculation about just how the cheating was executed. In similar vein to what Drive to Survive did for Formula 1, suddenly a more niche sport rolled headfirst into the enthralling drama of celebrity culture and its relentless rumor mill.
DOLCE&GABBANACaretto resin and wood backgammon set
LOEWEAnagram-embroidered ribbed-knit cotton and wool-blend sweater
MARNIPleated virgin-wool midi skirt
Beyond the glamour, drama and artistry of tabletop games, perhaps the biggest appeal is that they promote real human-to-human interaction in an age when so much of our entertainment is delivered through a screen. A chance for wrist-flick flirtation, healthy eye-contact and intelligent one-upmanship.
More holistically, board games solve a problem many modern homes have accidentally created. We have become exceptionally good at designing beautiful spaces, but rather less good at inhabiting them. The contemporary living room is full of things to look at but lacks things to actually do. A marble chess board on the coffee table is an exciting proposition. It invites someone to do the unthinkable – make the first move.
BOTTEGA VENETAEmbellished jersey midi dress$2,982.00View Product DetailsSelect a Size34 - low stock36 - low stock384042 - low stock44 - out of stock
BRUNELLO CUCINELLIWood and onyx Tangram game
CHRISTOFLEIriana set of two crystal water glasses
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