The Beauty Hacks This CEO Swears By
A self-confessed beauty addict and CEO of melanin-rich brand Ami Colé, DIARRHA N’DIAYE-MBAYE talks us through her daily regimen and self-care nights, her clever hacks for a ‘bad’ face day, and the simple trick to blocking out inner-city noise
IN THE MORNING
As soon as I wake up…
…I video-call my husband. We recently got married, but he’s based in Senegal and I’m in New York City, so we’re currently doing long-distance.
I do a morning ‘skin sweep’
[This involves] washing my face with cold water, doing a gentle cleanse using Fresh Soy Face Cleanser, then following with SkinCeuticals H.A. Intensifier Serum and Kora Organics Turmeric Glow Moisturizer. Without fail, I always use Paula’s Choice Resist Youth-Extending Daily Hydrating Fluid SPF50, too, which is super-lightweight and absorbs beautifully.
I’ve always been a shower girl…
…it’s difficult to find a good tub in New York apartments. I tend to use an oil in the shower and lock in all that hydration with either Flamingo Daily Moisturizing Lotion or raw shea butter. I also body brush every two weeks and use an apricot-loaded body scrub for maintenance.
I now do ‘Zoom’ makeup
It’s quick, easy and I don’t need more than five minutes to do it. I always start with my brows, to frame my face, using an Anastasia Beverly Hills product, then I apply my Ami Colé Skin-Enhancing Tint in Rich Two with a brush – it just looks better. If I still look sleepy, I [finish with] Nars Soft Matte Complete Concealer in Cacao.
I’m experimenting with a ’90s-inspired lip at the moment…
…using a liner and a stick combination with gloss – I like MAC Lip Pencil in Chestnut and Dior Addict Lip Maximizer, but I always finish any look with my Ami Colé Lip Treatment Oil.
If I’m having a ‘bad’ face day…
…I fix it with makeup and accessories. I’ll double up on concealer or go one shade lighter – then, if I need more help, I’ll wear a bold turban or throw on some reading glasses to take the focus off my face.
I travel back and forth between Senegal and New York, so I always carry a vitamin C spray
IN THE EVENING
As a Muslim, I fast for Ramadan, but I also like to do smaller fasts throughout the year
It’s the best reset, particularly after traveling so much. My diet is so different in Senegal – it tends to be starch-heavy, with lots of fried seafood – whereas in New York, I stick to juices and salads. When I break any fast, I always make sure I have a balanced meal [in the evening], with coconut water to replenish my salts.
My self-care nights are a full-on production
Lashes are my thing
I’m a hair chameleon…
…and my wigs are the final touch to each outfit. My current favorite is a curly bob with bangs.
I have acupuncture once a month
When I’m wired but tired…
…I use the Calm app and white noise; I have the rainforest soundtrack playing throughout the night – it’s my little way of trying to escape and find peace in the middle of New York City. I also regulate my room temperature and always drop it cooler, which helps me sleep.
The best advice I’ve been given…
…was from my dad. He’s always been a believer in that there are seasons for a reason, and you have to strive to have good moments in the down times, too – I apply this to love, marriage, friendships and work.
My schedule is what keeps me awake most nights
Operating as a remote CEO during the pandemic has definitely had its challenges!
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