Performance and style don't always go hand in hand, but when you find a brand that not only seamlessly combines the two but excels at it, you know you've hit upon something very special indeed.
Delivering both stunning form and uparalleled function to the slopes since 1932, and known for working with only the best fabrics and the latest technologies, Bogner is a brand that has found exactly that difficult-to-achieve sweet spot between the two and made it entirely its own. It's what Bogner refers to as athluxury: the ultimate in quality, performance and technical innovation, all wrapped up in the most fashion-forward package imaginable.
Unsurprisingly, perhaps, this boundary-breaking German brand's heritage is steeped in World Cup racing – in fact it was founded by former pro skier Willy Bogner in the 1930s. What sets Bognor apart, though, is that this impressive technical know-how doesn't come at the cost of the most innovative in snow style.
Think ultra-luxe materials, avant-garde prints, an unexpected color palette and iconic styles – and all delivered with the same meticulous attention to performance and detail that you might expect from the company officially tasked with outfitting the German Ski Association since 1936.
Bogner: the ultimate in quality, performance and technical innovation, all wrapped up in the most fashion-forward package imaginable”
Take, for example, the belted Greta ski suit in vibrant yellow. While there is no denying its distinct retro look, feel and cut, it has been deliberately developed for the ultimate in comfort, coziness and ease of movement. It is made from waterproof rip stop that's quilted and filled with down for warmth, while the straight legs feature zipped cuffs so you can customize the silhouette to fit over your ski or snow boots.
The theme continues with Bogner's sleeveless Terri ski suit – in either chic black or dramatic white – a practical, stylish piece with a close yet flexible fit that makes it an ideal layering garment for intense activities on the slopes. It's made from quick-drying, water-repellent stretch fabric that's backed in supersoft fleece, while the internal shell gaiters fit comfortably over boots to keep the snow out.
This winter opulence is perfectly brought to life in Bogner’s Les Memories of St Moritz film – shot on location in the iconic alpine resort and the surrounding Engadin valley – bringing together director Cédric Buchet, who also stars in the campaign, and top model Guinevere Van Seenus. The visual language and camera work let the viewer be immersed in a special kind of nostalgia: very eccentric, very cool – and very Bogner
The brand excels not only on the mountains but on the streets, blending fashion with function so you can shop even if you're not a winter-sports fan. The Mya hooded top, for example – its logo-woven taping down the sides giving it an urban edge – brings a dazzling pop of color to weekend jeans and more casual, non-alpine ensembles, or pair it with a luxe leather skirt or tailored pants for the ultimate hi-low athleisure/athluxury look.
Elsewhere in the Eccentric Alpinist collection, the brand's quilted down jackets, stretch-jersey tops, plush fleece-filled mittens and rugged, of-the-moment hiking boots are the stuff of winter-weather sartorial dreams, whether on or off the piste. And as you would expect, every single piece draws on Bogner's extensive experience in creating the best-of-the-best high-performance gear. Now that’s what we call luxe snow style at its very best.