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The Fashion Memo

The designers redefining Danish style

If you think Danish style is rooted in minimalism, think again – these homegrown designers are known for their use of color, playful proportions and irreverent approach to styling. Ahead of Copenhagen Fashion Week on January 28, get to know the female-led labels redefining ‘Scandi’ chic…

Ganni SS20


Since taking the reins of Danish knitwear brand Ganni back in 2009, Reffstrup and her husband Nicolaj, who serve as creative director and chief executive respectively, have turned the lesser-known label into a global powerhouse, beloved for its eccentric aesthetic

Jewelry by Sophie Bille Brahe


Since launching her eponymous label nine years ago, fine-jewelry designer Sophie Bille Brahe has redefined the category with her playful yet precious designs, inspired by everything from the cosmos to Japanese mythology and Ancient Egypt

  • Sophie Bille Brahe
    Venezia 14-karat gold pearl earrings
  • Sophie Bille Brahe
    Giudecca Diamant 14-karat gold, pearl and diamond earrings
  • Sophie Bille Brahe
    Grace Simple 10-karat gold pearl hair slide
  • Sophie Bille Brahe
    Poire 14-karat gold pearl earrings


Best friends, former colleagues and now co-designers Thora Valdimars and Jeanette Friis Madsen launched their own label, Rotate, in 2018. In the short time since, their effortless yet extrovert designs have become a firm favorite with the global street-style set

  • ROTATE Birger Christensen
    Beatrix floral-print stretch-velvet wrap midi dress
  • ROTATE Birger Christensen
    Carol embellished metallic floral-jacquard mini dress
  • ROTATE Birger Christensen
    Kim button-detailed metallic floral-jacquard mini dress
  • ROTATE Birger Christensen
    Ruched glittered velvet midi dress
L-R: Jeanette Friis Madsen and Thora Valdimars
As fashion editors, we’ve been working with clothes and the female body for most of our adult lives; we’re very aware of which silhouettes, hemlines, fabrics and fits are flattering
Jeanette Friis Madsen and Thora Valdimars
Cecilie Bahnsen SS20


As a former LVMH Prize finalist and winner of the DANSK Design Talent Award in 2016, it should come as no surprise that Cecilie Bahnsen’s rise has been meteoric. Since launching her eponymous label just six years ago, the designer – and her ethereal dresses – have secured cult status

  • Cecilie Bahnsen
    Ruth tiered open-back cotton-poplin midi dress
  • Cecilie Bahnsen
    Emilia cloqué top
  • Cecilie Bahnsen
    Eve gathered cloqué midi skirt
  • Cecilie Bahnsen
    + Suicoke Maria embellished canvas sandals
Stine Goya SS20


On a mission to dispel the sartorial stereotype that Danish style is all about simplicity, model-turned-designer Stine Goya established her genre-defying label in 2006. Goya’s joyful designs and hand-painted prints have been proving people wrong ever since

  • Stine Goya
    Marlen belted satin dress
  • Stine Goya
    Jacob floral-print silk-crepe mini dress
  • Stine Goya
    Irene metallic floral-jacquard peplum top
  • Stine Goya
    Laila metallic floral-jacquard midi skirt