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The Fashion Memo

Fashion insiders’ favorite new labels

Picture-perfect beaches, chic city streets and balmy evenings present the perfect opportunity to be a little freer with your fashion. Meet the under-the-radar labels the fashion set are stowing in their suitcases

Art Dealer


If Barcelona-born Art Dealer’s dreamy silk wrap dresses and pretty prints look familiar, it’s because the two-year-old brand has already amassed a solid following that includes Rosie Huntington-Whiteley, Elsa Hosk and Jeanette Madsen. Consider it your new go-to for summer weddings and extra-special occasions.

  • Art Dealer
    Michelle gathered floral-print satin wrap dress
  • Art Dealer
    Eva smocked wrap-effect polka-dot satin wrap top
  • Art Dealer
    Eva belted polka-dot satin midi skirt
  • Art Dealer
    Marge silk-jacquard wrap dress


Born as a boutique at the heart of the Marais in Paris, Frankie Shop is a shortcut to that seemingly innate French-Girl-chic that we all covet so much, and has already been picked up by Vanessa Hong and Linda Tol. Think crisp, clean-lined basics in directional silhouettes, muted colors and luxe fabrics – and expect frequent DMs asking where your outfit is from.

  • Frankie Shop
    Julie double-breasted gabardine blazer
  • Frankie Shop
    Julie gabardine shorts
  • Frankie Shop
    Linda belted brushed cotton-blend canvas jumpsuit
  • Frankie Shop
    Camille snake-print jersey turtleneck top
The Frankie Shop


If your vacation style is defined by bohemian, floaty, feminine dresses, Dôen will definitely satisfy you no end. Designed by a collective of seven women based in Los Angeles, the brand is inspired by vintage prints and silhouettes, and is committed to being ethical and sustainable. Chic, simple and guilt-free, it’s easy to see why this buzzy label is being championed by Caroline de Maigret and Lily Aldridge.

  • DÔEN
    Ruby tiered floral-print cotton-voile maxi dress
  • DÔEN
    Rose gathered floral-print cotton-poplin blouse
  • DÔEN
    Piper lace-trimmed ruffled ramie mini dress
  • DÔEN
    Luca ruffled floral-print cotton-voile blouse


Street-style photographer Tommy Ton has attended enough fashion shows to know what international fashion editors really love to wear. So the Canadian multi-hyphenate’s appointment as creative director of Deveaux, founded by Matthew Breen and Andrea Tsao in 2016, makes perfect sense. The elevated everyday pieces – think luxe slip dresses and draped tailoring in easy-to-wear silhouettes – are beloved by ultra-stylish model Giedre Dukauskaite.

  • Deveaux
    Nye linen shirt dress
  • Deveaux
    Coco satin midi dress
  • Deveaux
    Draped hammered-satin midi dress
  • Deveaux
    Open-back draped hammered-satin blouse


Los Angeles label The Line By K was created by influencer-turned-designer Karla Deras four years ago to fill the gaps in our closets for “basics that aren’t basic”. Clean-lined and elegant with a demure sex appeal, think of its pieces as the building blocks to a super-chic, off-duty capsule wardrobe – Bella Hadid is already on board.

The Line By K
  • The Line By K
    Florence hammered-satin dress
  • The Line By K
    Oliviera crinkled cotton-voile wrap top
  • The Line By K
    Robi tie-detailed floral-print crepe de chine dress
  • The Line By K
    Grace crinkled-satin midi skirt

The models featured in this story are not associated with NET-A-PORTER and do not endorse it or the products shown.