London Fashion Week is the second and arguably most exciting stop on the fashion calendar, taking place as it does in the city widely considered to be the industry’s creative hub. This season, as ever, the schedule is jam-packed with shows by both established and emerging designers, meaning the dress code is one that strikes the balance between elegant and effortless. A byword for sartorial insouciance, blue jeans are a jumping-off point for an endless variety of looks – and ideal for dashing all over town. Spending the day scouting for new designers in east London? Elevate your denim with JW Anderson’s bright turtleneck sweater and Rejina Pyo’s modern take on the traditional mackintosh. Finish with head-turning accessories by homegrown labels for a chic yet understated outfit. Got a busy day of shows followed by a Mayfair store opening? Add some polish to proceedings by pairing your jeans with a streamlined black winter coat by Victoria Beckham and minimalist ankle boots. Play up the gentility of the look with a polo-style sweater, top-handle bag and Burberry printed scarf.