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The Fashion Memo

The cult buy: A checked scarf

Scarf Gucci

As worn by everyone from Gigi Hadid to Camille Charrière and Yoyo Cao, consider a checked scarf non-negotiable this season. A classic for a reason, colorful checks look great with neutral knits and workman’s trousers – otherwise known as the perfect autumnal ensemble. If it’s traditional tartan you’re after, look no further than Johnstons of Elgin; for a modern interpretation, go for Norwegian label Holzweiler (Hadid’s go-to). Whichever style you gravitate towards, let yours add a pop of color to timeless trenches and FW18’s long-line winter coats it. These cashmere scarves are so cozy, they’ll have you wishing for a cold snap.