Ever wondered what goes on behind the scenes at NET-A-PORTER HQ? Wonder no more, as we unveil the NET-A-PORTER fantasy island on Nintendo’s virtual gaming platform Animal Crossing: New Horizons, where users can explore – in avatar form – our slick, monochromatic world. Take your well-heeled avatar on a vocational journey, with meetings in our wood-paneled boardroom and photoshoots in our brightly lit photography studio, or browse the back catalogue of PORTER covers in our editorial room.
The Nintendo game has surged in popularity this year as we spent more time at home and were in need of digital escapism – and there’s plenty of it to be had on the NET-A-PORTER island, all without having to leave the comfort of your own home. On it, you can enjoy a frothy fantasy cappuccino with your favorite fellow avatars in our NET-A-Café, or take a yoga or meditation class in the NET-A-Sporter gym. Perhaps you’ll want to soak up the virtual sunshine in our picnic area and snap a selfie on your NookPhone in one of the plentiful spots for photo ops?
In the mood for a spot of shopping? Thankfully, our fantasy world comes with a fantasy wardrobe to match: purveyor of Parisian chic Isabel Marant has created five avatar outfits inspired by her FW20 capsule collection – exclusively available at NET-A-PORTER – so your avatar can be as stylish as you are. Stroll along to the Able Sisters’ boutique to allow your avatar to browse to their heart’s content; dress them up in an array of ’80s-inspired disco wear, then strut them down the runway as they show off their latest wares.
“I am excited to see how the Animal Crossing community will play and interact with the different silhouettes from the eveningwear capsule within the NET-A-PORTER island””
“I am thrilled to be part of this exciting launch on such a fun and playful project,” says Isabel Marant of the collection, which saw her designing for digital avatars for the first time. “I am excited to see how the Animal Crossing community will play and interact with the different silhouettes from the eveningwear capsule within the NET-A-PORTER island.”
Elizabeth von der Goltz, global buying director at NET-A-PORTER, is just as excited. “We always embrace creativity, in all forms, in order to deliver exceptional experiences to our customers,” she says. “To celebrate the launch, I’m thrilled to work with Isabel Marant to create the first set of avatar outfits that are available on our island.”
The avatar collection is inspired by Isabel Marant’s exclusive capsule collection for FW20 – from animal-print lamé mini dresses to draped silvery skirts. So if you fancy twinning with your digital friend, you can shop the pieces onsite and have them in your own closet, as well as your digital one. Such fantasy-fashion fun is exactly what we need right now – what a thrill!
Visit NET-A-PORTER Island on Animal Crossing: New Horizons with Dream Suite code DA 9835 1060 5257
Isabel Marant’s capsule collection is exclusively available at NET-A-PORTER from November 2, 2020