The Fashion Memo

5 New Brands To Know

Fire up your wish lists: MAISON MAYLE, CALL IT BY YOUR NAME, TOHUM, AMANU and LIDO are the new names to know now, says COLLEEN ROSS

Fashion editor Viktorija Tomasevic
Fashion

Hoping to score bragging rights by becoming an early adopter of fashion’s burgeoning new talents? Well, you are in exactly the right place. Ready and waiting to launch five special labels onto your style radar, our roundup has something for everyone – from boho loyalists to swimwear obsessives. Read on to discover the five new names to know now – and find out more about each of their stories.