Bespoke Feature

Why On’s High-Performance Running Apparel Will Help You Go The Distance

Discover key pieces from the athlete-approved brand, as sported by British motivational author, podcast host and avid runner ADRIENNE HERBERT


If there’s one thing all runners can agree on – whether they are marathon competitors or gentle park joggers – it’s that running isn’t just good for their physical fitness, but also for their mental health.

Something else they might all agree on? That On sportswear is the go-to brand to do it in. Renowned for creating high-performance kit that is also aesthetically on-point, On wants to help its thriving global community of runners to unlock their full potential via movement. It’s about getting into a “flow state”, according to the On’s manifesto: “A mindset where action and awareness blur together, leaving us fully immersed in the moment. A hack for the mind, helping us to dream bigger and better”. Sounds good, right?

To achieve this, co-founders Olivier Bernhard – a three-time world duathlon champion and multiple Ironman winner – and his friends Caspar Coppetti and David Allemann, set about revolutionizing the sensation of running. Since conceiving On in 2010 they have, along with a world-class team of scientists, engineers and technicians, been on a mission to revolutionize the sensation of running. Tried and tested on gold medalists, trailblazing innovations include the signature responsive CloudTec® cushioning (likened to “running on clouds”).

But you don’t need to be an Olympic contender to reap the rewards of regular exercise – and an On kit. One devotee of the brand is avid runner, podcast host, speaker, author and all-round motivational guru, Adrienne Herbert, better known to her Instagram followers as Adrienne LDN.

Feel free

“It’s remarkable what you can feel when there’s nothing in the way,” is how the brand puts it. “That is the goal with every piece of On apparel: with nothing restricting, nothing chafing, nothing making you feel cold and wet, you can finally focus on what’s important”. You’ll find this philosophy translated across the collections. Take the ‘Zero’ jacket, for instance: the featherweight design is both wind- and water-resistant, making it – and you – unstoppable.

Running companions

Set a goal, then smash it. Helping you to go further and faster, in style and comfort, a top-to-toe On kit will help you get more from your workout. Start with the footwear: the ‘Cloudflyer’ blends CloudTec® technology with a secure, supportive fit and breathable mesh. The same detail-driven design also works its way onto On’s apparel, like its ‘Performance Tights’. Crafted from moisture-wicking materials and with an adjustable waist, they’re engineered for a fit that moves with the body. A sports bra is an essential workout investment, too; On’s ‘Performance Bra’ is a single-piece construction (read: no irritating seams or wires) that provides ample support so that you can move with confidence.

Wear-everywhere activewear

Something On’s fans love about its collections is that just as much thought goes into the modern, minimal designs as it does the technical craftsmanship, meaning you can look your best as you hit your personal best. That’s where the brand’s Movement apparel comes into play. A supremely stylish, versatile collection of tank tops, leggings, sports bras and lightweight layers, each piece slots seamlessly into your workout wardrobe. So what are you waiting for? Get your kit on, get out there and get moving.


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