Hit the slopes in style with Bogner’s latest skiwear collection

Whether you’re planning on tackling some black runs or sticking to the bunny slopes this ski season, whether it’s the Swiss Alps, Aspen or Hakuba, every avid mountaineer knows that, if you’re on the hunt for first-class skiwear, no brand is better than German sports fashion label BOGNER. With a history spanning almost a century, few houses can boast the same rich history, heritage or, crucially, relevance, as BOGNER.

Established in 1932 by champion skier Willy Bogner Sr and his wife Maria Bogner, who was the driving force behind all of the collections, the brand has been imbued with expertise and a focus on performance since day one. However, it’s the effortless way the label combines this practicality with flawless design that truly sets BOGNER apart. An early pioneer in sports luxe, the brand debuted ski stirrups in 1948; with the term ‘bogners’, as these needle-pushing pants became known, even working its way into the dictionary. Hollywood icons Elizabeth Taylor and Marilyn Monroe were among the house’s earliest fans. Fast-forward to today and BOGNER continues to hold sway with some of the world’s most stylish women. Model Karlie Kloss is a huge fan and has rocked the iconic version of the BOGNER catsuits on the slopes, while Taylor Swift was on the cover of Variety magazine earlier this year wearing the AW19 red catsuit.

Whatever your ski-vacation preference, be it off-piste or on, BOGNER is the final word when it comes to upgrading your alpine attire – starting with the brand’s exquisitely crafted and endlessly chic ski suits. No doubt maximalists will be drawn to the label’s neon styles, complete with retro sports stripes; while minimalists will love BOGNER’s understated, white quilted styles. The former boast breathability and increased mobility, while the latter are specially designed to withstand the elements at their most extreme. Whichever design you gravitate towards, prepare to see a marked improvement in your performance, thanks to BOGNER’s exquisite construction and faultless quality. On a more prosaic note, another reason to love these ski suits is that they are machine-washable, making them true forever pieces.

Of course, the perfect ski closet isn’t limited simply to sports gear. Après-ski is an integral part of the experience and, after a long day on the slopes, you’ll want to make sure you have an assortment of pieces to choose from. And these need to be comfortable but also elevated enough to wear to dinner, drinks and wherever the night takes you. Enter BOGNER’s playful answer to this season’s must-have cardigan; finished with subtly contrasting textures and colors, this mood-enhancing piece will also promise to transition seamlessly into your existing closet. Warm enough to withstand winter nights but also an effortless addition to everyday denim, this is one piece you’ll reach for time and time again, on or off-piste.

Indeed, if you are unable to go skiing this season, BOGNER is known for its versatility, which means you can wear its jackets, gilets and stirrup pants off the slopes too. While the label’s knitwear is ideal for a cozy weekend style, worn with denim and boots. The label’s luxe merino hat not only makes a stylish alternative to helmet hair, it can add flair to tailored coats and puffer jackets when you’re pounding the pavements at home, too.

If the endless wearability and versatility of these pieces appeal to you, it’s worth every skiers’s while to also explore the full extent of BOGNER’s younger sub-brand FIRE+ICE, a collection of casual, high-performance pieces that will ensure you’re always ready for the next adventure – any time, any place, anywhere.