The Gift Of La Perla
An industry leader for almost 70 years, the iconic Italian lingerie label is synonymous with romance, comfort, and unparalleled quality
Struggling with what gifts to put at the top of your wish list this holiday season? Or desperately in search of a timelessly chic present for a loved one? Look no further than La Perla’s iconic lingerie. The Italian label, established almost 70 years ago, has been an industry leader since its inception thanks to its laser focus on cut, comfort and quality.
Founded by corset maker Ada Masotti in 1954 in Bologna, an Italian town renowned for its rich tradition of silk work and textile manufacturers, the label stood apart from its competitors since day one. Masotti packaged each piece she sold in decadent red-velvet boxes – it was not long before her fledgling label would become both the final word in luxury and a sought-after gift by women worldwide. Most impressive was the brand’s savvy pivot in the 1970s from the body-sculpting corsets to more understated designs in playful fabrics that spoke to this new mode of femininity.
“The standout designs strike the perfect balance between elegant and effortless; it’s this sense of ease that ensures every woman looks and feels her best when she’s wearing La Perla, which is what makes its pieces a failsafe choice this holiday season
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Fast forward to today and the label is still a favorite with discerning dressers and fashion lovers around the world. This season, as ever, La Perla’s standout designs strike the perfect balance between elegant and effortless; it’s this sense of ease that ensures every woman looks and feels her best when she’s wearing La Perla, which is what makes its pieces a failsafe choice this festive season. It goes without saying that lingerie and nightwear are some of the most intimate gifts you can give, which is why it’s imperative to opt for a label that puts quality materials above all else.
Whether you’re drawn to the label’s silk pajamas, negligée or lace-trimmed lingerie, you can rest assured that whichever piece – or pieces – you choose has been meticulously crafted. The artisanal skills on which the label was built are still essential to the brand. In fact, although each piece La Perla puts its name to is undeniably beautiful, it was always key to Masotti’s mission that while the designs should be impeccable, they were created to be worn every day and built to face the demands of modern life, not tucked away and unveiled only on special occasions. This elusive dichotomy is where the true appeal of La Perla lies.
Not to mention, with underwear as outerwear becoming an increasingly dominant runway trend, it’s never been more important to build up an arsenal of pieces that combine form and function to stunning effect – whether you’re the only one seeing it or not. At the most basic level, underwear is the foundation of every great outfit, so if your pieces aren’t serving you by delicately sculpting and supporting in all the areas you’d like, there will always be room for improvement no matter what you’re wearing on top. What better reason could you need to give yourself – or a loved one – the gift of La Perla this festive season?