Veronica Beard: modern classics for everyday life
Inspired by the notion of ease and effortlessness, the New York-based brand offers wardrobe staples to wear again and again
Having a closet filled with enduring staples was the single ethos upon which Veronica Beard was established. Based in New York, the label was founded by designers and sisters-in-law Veronica Swanson Beard and Veronica Miele Beard in 2009. The duo bonded over the notion of offering women polished pieces that were both practical and easy to wear, creating fail-safe uniforms that are the female equivalent of a man’s tailored suit – but one that works just as well in the boardroom, on the school run or for an evening out with friends.
“We have always wanted to give our customer a modern, effortless uniform, but the dream wardrobe has to be wearable for everyday, real life,” says Veronica Swanson Beard.
And for FW21, that brand mission has been amped up even further. Inspired by a year when we have all spent more time at home, and when versatility is more important than ever, the designers looked to reinvent their fail-safe pieces with an elevated edge. Joggers, which are an off-duty staple, were cut with a tailored silhouette and paired with structured blazers – an ideal look for a weekend brunch. Meanwhile, jumpsuits have been rendered in utilitarian denims that are just as easily styled with sneakers as with a winter boot. Simply layer a turtleneck underneath for a look that seamlessly takes you into the winter season. And, come spring, you can replace the boots with said sneakers.
“Layering and versatility – these are signatures for Veronica Beard,” says Veronica Miele Beard. “For fall, in addition to our tailored pieces, we played with the proportions of our jackets with a focus on oversized fits.” The brand has become renowned for its feminine take on the men’s ‘Dickey’ jacket – a button-up blazer that’s designed to wear just as easily with sweats as with smart tailoring. It’s no surprise the duo’s outerwear offering for FW21 is stellar – they’ve spent years mastering the art of this cold-weather essential.
“We have always wanted to give our customer a modern, effortless uniform, but the dream wardrobe has to be wearable for everyday
”Veronica Swanson Beard
Overcoats are a must-have that we eagerly anticipate adding to our closets each fall, so have been designed as a fluid hybrid of casual and refined. Cut to a structured silhouette and crafted from sturdy wools, they’re rendered in contrasting, textured plaids that bring an outdoorsy mood – while the gently slouched fit takes them even further into the off-duty realm. Pair them with boot-cut jeans come the weekend – or layer them over tailoring for a smart, midweek look – and your look will feel right wherever you’re heading.
Dresses, meanwhile, are a seamless mix of delicate and everyday, decorated in painterly patterns and with comfortable waists and midi lengths that ensure maximum ease of wear and limited styling. Simply pull on and go. Pair them with knee-high boots for more formal occasions, or style them with sturdy flats and cozy sweaters for days spent at home. Come rain or shine, these new-season pieces from Veronica Beard are sure to be closet favorites for years to come.