How Loro Piana Became A Byword For Effortless Elegance
Luxury natural materials, high-quality craftsmanship and a timeless aesthetic: discover the new-season collection from Loro Piana
Loro Piana is a symbol of Italian excellence. Founded in 1924, the brand is renowned for producing clothing and accessories made from the finest natural materials in an ongoing commitment to textile innovation. A testament to its rich legacy, the label combines time-honored techniques with sustainable practices to ensure lasting quality. With a focus on elegant, understated style, its clothing transcends trends in favor of function and unparalleled comfort. Cashmere knitwear, elevated outerwear and beautifully crafted scarves are covetable hits every season, designed to enhance your day-to-day wardrobe and be cherished for years to come.
As the importance of garment provenance rises to the fore of the fashion industry, seeking out pieces that are consciously crafted from quality materials is an increasing concern for many women today. For this reason, the idea of creating a capsule closet filled with carefully selected pieces that are timeless and will work season after season has become the shopping mindset for many – and Loro Piana ticks all the boxes. It is a brand that you can rely on for everything from everyday essentials to standout pieces, safe in the knowledge that these items will transcend trends, won’t date, and have quality craftsmanship at their core.
“For the new season ahead, Loro Piana has captured the energetic ease and joyful spirit of summer travels
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“Slender knitted tunics, softly tailored pants, flowing dresses and clean-line coats are cut with effortless precision and crafted from the most luxurious materials
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For the new season ahead, Loro Piana has captured the energetic ease and joyful spirit of travel. Silhouettes are fluid and uncontrived to create a sense of ease and lightness that’s perfect for life on the move. Slender knitted tunics, softly tailored pants, flowing dresses and clean-line coats are cut with effortless precision and crafted from the most luxurious materials that are silky to the touch, true to Loro Piana’s signature sensory experience. The color palette is also fitting for the warmer months, featuring earthy blues and greens, sunshine yellow, and warm neutral hues that are sure to fit perfectly into your wardrobe.
What’s more, these effortless staples are complemented by chic accessories that have been crafted for a leisurely sense of comfort without compromizing on style. Made from water-resistant suede and leather, the covetable ‘Waikiki’ sandal features a chunky platform sole and secure straps for all-day wear. And for everything you need to carry on the go, look to the ‘Happy Day Sesia’ bag. A new, more relaxed take on the brand’s original ‘Sesia’ style, this large-size version can be used with the sides expanded to make it even more roomy. Whether styled more casually for day or with added polish for evening, the collection offers the ultimate versatility to suit a range of occasions. Breezy and naturally elegant, it’s all you need to get ready for the new season.
Discover Loro Piana PS22
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