Elevate the everyday with Purdey

A town-to-countryside wardrobe has never felt more relevant and, thankfully, Purdey perfectly captures that zeitgeist with ease and versatility like no other brand. The heritage London label, which is the holder of three Royal Warrants, was established in Mayfair as a rifle-making business in 1814 and has become synonymous with the great outdoors. Indeed, it has become known as a brand that is forever inspired by rich country landscapes, while being endlessly refined.

Purdey’s FW21 collection is no exception. Polished, purposeful pieces are seamlessly imbued with an uptown-meets-outdoors aesthetic – think tailored gilets in earthy-toned wools, with elegant pockets, that are ideal for layering, whether you’re heading out for a countryside stroll or a night out in the city. Paired with matching pants for a contemporary take on the traditional two-piece suit, the look works just as well with cozy knits for a laid-back style as with a crisp white shirt and heels for the office.

Such easy-wearing practicality is at the heart of the Purdey ethos. The 200-year old label, founded by James Purdey, has become synonymous with elegant utility. Purdey’s clothing collection is created with this same commitment to craft: the label proudly produces all its by utilizing the age-old skills and expertise of heritage tailors, weavers and independent makers – combining all of these with a contemporary aesthetic to offer best-in-class pieces for the modern woman’s wardrobe.

Forever inspired by British tradition, Purdey draws from quintessentially British staples – Argyle sweaters and hunting-style jackets – yet renders them new with fresh silhouettes and colorways. Layer its sleeveless Argyle sweater over a shirt for an off-duty weekend, or wear it on its own for an inner-city dinner to channel that down-to-earth, after-dark mood.

Purdey crafts pieces you’ll want to pull out of your closet and wear time and time again – and fabrics are naturally a key focus. The label has developed its own unique weaving techniques at its mill, ensuring cloths and cashmeres are cozy yet contemporary. Super-soft tweeds and supple silks are handcrafted within Britain’s shores, while textiles are crafted with sustainability in mind, utilizing natural dye processes to ensure a rich, earthy palette that is both tonal to the landscape as well as timeless.

Whether you’ve planned a weekend in the rolling pastures of the countryside or a day spent in the city, Purdey’s expertly crafted pieces offer ultimate wardrobe mileage, ensuring they will be a beloved ally in your closet for seasons to come.